Position Summary
We are seeking a data-driven Growth Marketing Manager to own all marketing for ContractWorks, Onit’s contract management solution. In this role, you will build and run the performance marketing engine that drives qualified demand, pipeline, and new customer acquisition. You will manage paid channels, conversion funnels, and experimentation end to end, and partner closely with Sales, Product Marketing, and Revenue Operations to turn spend into revenue.
Key Responsibilities:
Paid and Organic Performance Campaigns: Plan, launch, and optimize paid search, paid social, display, and retargeting programs across Google, LinkedIn, and other channels, and partner with content and web teams on SEO, to drive efficient pipeline and customer acquisition.
Funnel and Conversion Optimization: Improve conversion at every stage, including landing pages, trials and demo requests, forms, and nurture, using structured A/B and multivariate testing.
Lifecycle and Demand Programs: Build email, nurture, and retargeting programs that move leads from first touch to sales-ready and support the SDR and sales handoff.
Budget, Vendor, and Efficiency Management: Manage program budget and agency and tool partners; track CAC, cost per opportunity, ROAS, and payback, and reallocate spend toward what performs.
Analytics and Reporting: Build dashboards and regular reporting on MQLs, marketing originated pipeline, marketing influenced bookings, and revenue; turn the insights into clear next steps.
Experimentation Roadmap: Maintain a prioritized testing backlog across channels, messaging, offers, and audiences, and share results and learnings with the broader marketing team.
Cross-Functional Partnership: Work with Sales, SDRs, Product Marketing, Customer Marketing, and Rev Ops on messaging, lead quality, routing, and attribution so marketing and sales share one view of performance.
Required Skills:
5+ years of B2B marketing experience with a focus on performance, demand generation, or growth marketing, preferably in SaaS or technology.
Proven track record managing paid digital programs (Google Ads, LinkedIn Ads, paid social, retargeting) with measurable pipeline and revenue results.
Hands-on experience with conversion rate optimization and marketing experimentation, with an analytical mindset and a data-driven approach to decisions.
Strong command of marketing metrics, including CAC, ROAS, cost per opportunity, funnel conversion, and attribution.
Proficient in HubSpot and Salesforce, plus analytics and reporting tools such as Google Analytics.
Excellent communication and collaboration skills, with the ability to work across Sales, Product Marketing, and Rev Ops.
Skills Required
- 5+ years of B2B marketing experience focused on performance, demand generation, or growth marketing
- Experience in SaaS or technology marketing
- Proven experience managing paid digital programs, including Google Ads, LinkedIn Ads, paid social, and retargeting
- Demonstrated pipeline and revenue results from paid digital programs
- Hands-on conversion rate optimization and marketing experimentation experience
- Analytical, data-driven approach to decision-making
- Strong command of CAC, ROAS, cost per opportunity, funnel conversion, and attribution metrics
- Proficiency in HubSpot and Salesforce
- Proficiency with analytics and reporting tools such as Google Analytics
- Excellent communication and cross-functional collaboration skills
What We Do
Onit is a global leader of enterprise software and artificial intelligence platforms and products for legal, compliance, sales, IT, HR and finance departments. Our software transforms best practices into smarter workflows, better processes and operational efficiencies. With a focus on enterprise legal management, matter management, legal spend management, contract lifecycle management and legal holds, we operate worldwide and help global companies and billion-dollar legal departments bridge the gap between systems of record and systems of engagement. Onit is the only company in our space with two platforms: Our leading no-code business process automation platform, Apptitude, and our business intelligence platform, Precedent. Apptitude allows customers to create, modify and deploy new software products and custom workflows. Onit’s legal AI platform, Precedent, enables our software products to read, write, and reason like a lawyer. Combined, the two platforms enable customers to digitally transform legal operations by automating processes, reducing costs and maximizing productivity with industry-leading cloud-based software.
