Role & Responsibilities
1. Marketing System Ownership
- Build and maintain a quarterly marketing calendar
- Own channel planning for LinkedIn, website, email, webinars, and partners
- Create repeatable campaign frameworks and SOPs
- Ensure consistent execution without follow ups
2. Content & Authority Engine
- Build founder led and solution led content
- Work with designers, writers, and video editors to produce content
- Repurpose content across platforms
- Ensure messaging consistency across sales and marketing
3. Social Media & Awareness
- Own organic social growth, primarily LinkedIn
- Plan and execute weekly content
- Track reach, engagement, clicks, and leads
- Continuously test and improve formats
4. Demand Generation & Campaigns
- Plan and execute webinars, partner campaigns, and co marketing initiatives
- Coordinate end to end execution including follow ups
- Work closely with sales to align messaging and lead flow
5. Performance Tracking
- Track weekly and monthly performance metrics
- Build simple dashboards and reports
- Identify what to scale, what to fix, and what to stop
- Focus on outcomes, not vanity metrics
6. Team & Vendor Coordination
- Brief and manage designers, content creators, and agencies
- Ensure timely delivery and quality control
- Take ownership instead of blaming dependencies
Requirements
Preferred candidate profile
- 2 to 3 years of hands-on experience in marketing execution
- Experience in B2B, SaaS, tech, or startup environments
- Strong understanding of content marketing and organic growth
- Experience running campaigns end to end
- Comfortable using AI tools for content and productivity
- Strong ownership, accountability, and communication
This role is NOT for you if :
* You want to plan and not execute
* You avoid numbers & measurement
* You need consistent reminders
* You believe marketing is only about creativity
Skills Required
- 2 to 3 years of hands-on experience in marketing execution
- Experience in B2B, SaaS, technology, or startup environments
- Strong understanding of content marketing and organic growth
- Experience running campaigns end to end
- Comfort using AI tools for content and productivity
- Strong ownership, accountability, and communication skills
What We Do
WIPLON, a WIPL company, provides cloud infrastructure and managed services for businesses. Its offerings include managed and cloud VPS, shared and dedicated servers, web hosting, domain services, AWS management and cost optimization, backup solutions, and 24/7 technical support. The company helps organizations scale through cloud transformation and manages mission-critical servers, clusters, GPUs, and cloud environments for customers across India and AMEA.
