Jam City is on the hunt for an experienced Growth Marketing Manager, located at our Los Angeles office, to work on several of Jam City’s top-grossing mobile games. The perfect candidate will drive Jam City’s mobile marketing growth by leveraging data-driven UA, creative, and ASO strategies.
We are looking for a high-impact marketer who can collaborate with cross-functional teams, analyze the competitive landscape, optimize both organic and paid conversion funnels, and think forward with machine learning and AI across the complete user lifecycle. If you are a talented growth marketer with a passion for creative innovation, search visibility, and games, we want to hear from you.
RESPONSIBILITIES
Budget & Campaign Management: Manage significant marketing budgets to maximize Jam City’s growth, efficiency, and business profitability across social channels, ad networks, and DSPs.
Creative Strategy Ownership: Own the end-to-end UA creative strategy. Build performance-driven creative roadmaps, brief production teams, and relentlessly test new formats to improve conversion rates and lower CPIs.
ASO Strategy Ownership: Define and execute App Store Optimization (ASO) strategies. Lead organic growth initiatives, including keyword optimization, A/B testing store assets (icons, screenshots, videos), and aligning ASO with paid UA hooks to maximize store conversion.
Performance Optimization: Optimize channel, creative, and store performance, championing KPIs critical to the business: ROAS, LTV, ARPU, and organic multiplier.
Partner & Channel Expansion: Manage advertising and ASO vendor partnerships. Seek, test, and evaluate new acquisition channels and optimization tools based on competitive and market intelligence.
Cross-Functional Collaboration: Partner closely with studios, creative services, and lifecycle marketing teams to bring together a holistic approach to growth.
REQUIREMENTS
3–5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
Proven track record of owning or heavily influencing creative strategy and ASO (App Store Optimization) for mobile apps or games.
Deep analytical mindset with strong data-driven decision-making skills; ability to turn creative and ASO test results into actionable growth strategies.
Hands-on experience running campaigns on major networks (e.g., Meta Ads, Google AC, AppLovin) and using ASO tools (e.g. AppTweak).
Advanced Data Skills: High proficiency in Excel or Google Sheets for data analysis. Knowledge of SQL, Databricks, and Tableau is a major plus.
Experience working in the social/mobile game industry is highly preferred.
- on-site 5 days a week
BA/BS Degree in Marketing, Finance, Economics, or an equivalent quantitative fields
NICE TO HAVE
- knowledge and passion for mobile games!
Skills Required
- 3-5 years of experience in mobile user acquisition, performance marketing, or growth marketing.
- Proven track record owning or heavily influencing creative strategy and ASO for mobile apps or games.
- Deep analytical mindset with strong data-driven decision-making and ability to turn test results into growth strategies.
- Hands-on experience running campaigns on major networks (Meta Ads, Google Ads, AppLovin) and using ASO tools (AppTweak).
- High proficiency in Excel or Google Sheets for data analysis.
- Knowledge of SQL, Databricks, and Tableau.
- Experience working in the social/mobile game industry.
- On-site 5 days a week in Los Angeles.
- BA/BS Degree in Marketing, Finance, Economics, or equivalent quantitative field.
- Familiarity or interest in machine learning and AI applied to user lifecycle optimization.
Jam City Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jam City and has not been reviewed or approved by Jam City.
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Healthcare Strength — Healthcare options are consistently characterized as strong, including medical, dental, vision, FSA, and life insurance. Solid coverage is highlighted as a plus across benefits descriptions.
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Leave & Time Off Breadth — Generous or “unlimited” PTO alongside paid holidays, sick leave, bereavement, and parental leave is widely listed. These time-off provisions are positioned as strengths even when base pay may not be top-of-market.
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Wellbeing & Lifestyle Benefits — Perks such as pet-friendly offices, commuter benefits, snacks/drinks, company events, and wellness activities are commonly showcased. Remote/hybrid options further support day-to-day flexibility and work–life balance.
Jam City Insights
What We Do
Jam City is an award-winning entertainment company providing unique and deeply engaging mobile games that are played by tens of millions of people across the globe. Led by CEO Chris DeWolfe, former MySpace co-founder and CEO, and COO Josh Yguado, former 20th Century Fox executive, Jam City is the creative powerhouse behind some of the highest-grossing and most enduring mobile games. Jam City’s global franchise Cookie Jam has generated more than half a billion dollars, and Panda Pop has more than 120 million downloads to date. The company also is the go-to studio for Hollywood, having developed immersive, narrative-rich mobile games around iconic entertainment brands. The company’s popular RPG game Harry Potter: Hogwarts Mystery was the #1 game in more than 40 countries at its launch in April 2018. Jam City has nine studios located in Los Angeles (HQ), Berlin, Buenos Aires, Bogotá, Burbank, Cedar Falls, San Diego, San Francisco, and Toronto. The Jam City team is known for its creative excellence and technological innovation in key areas including storytelling, data science and audience insights.
