Growth Marketing Manager, Web Experience

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

We are seeking a data-driven and user-obsessed Web Experience Manager to own the strategy, performance, and evolution of our company's most critical digital asset: our website. As a key member of the Tinuiti Marketing Team, you will be responsible for creating a world-class web experience that serves as our primary platform for brand storytelling, engaging target audiences, communicating our value with clarity and depth, and driving our core marketing objective: generating high-quality leads and sales pipeline for the sales team.

You are the ideal candidate if you are part strategist, part analyst, and part project manager. You thrive on turning website data into actionable insights and love collaborating with cross-functional teams to bring a high-performing digital vision to life.

This is a full-time, remote position that will report to the Director of Demand Generation.

What you’ll do:

Website Strategy & Roadmap:

• Develop and own the roadmap for Tinuiti.com and associated web properties, collaborating across the marketing team to ensure it aligns to our current go-to-market strategy, campaigns, content launches, product launches, and overarching business objectives.

• Champion a user-centric approach, leveraging user research, personas, and journey mapping to inform all web development and content decisions.

• Serve as the primary stakeholder for the website, ensuring it meets the needs of the business and our audience.

• Monitor competitive web experiences to ensure our site remains differentiated, modern, and aligned with industry best practices.

• Identify and integrate emerging technologies, including AI, to enhance site performance, personalization, and user experience.

Conversion Rate Optimization (CRO) & Personalization:

• Establish and manage a continuous CRO program, including A/B testing, multivariate testing, and user feedback analysis to improve key performance indicators (KPIs) like form submissions, contact requests, and content engagement.

• Implement and manage website personalization strategies to deliver tailored experiences for different visitor segments, industries, and accounts.

• Identify, implement, and own optimal tools for onsite CRO strategy, implementation, and reporting.

• Analyze user behavior using tools like heatmaps, session recordings, and analytics to identify friction points and opportunities for improvement.

• Own overlay strategy & execution to convert users onsite at optimal points.

Website Management & Operations:

• Manage the day-to-day operations of Tinuiti.com, partnering closely with the Brand Studio team and external development partners on projects including web updates, page builds, new block development, and general site maintenance and enhancements.

• Serve as the primary POC and site administrator for Tinuiti.com, managing user access and training content creators and stakeholders to create their own landing pages onsite, acting as a resource and final point of quality assurance.

• Ensure all web content is optimized for search engines (SEO), user experience (UX), and brand consistency.

Performance Analytics & Reporting:

• Audit, revamp, and own website analytics using Google Analytics 4 (GA4), Google Tag Manager (GTM), and leading upgrades to other platforms, such as GA360.

• Create and maintain dashboards to track and report on website performance, including traffic, engagement, lead generation (MQLs), and influence on pipeline.

• Translate complex data into clear, actionable insights for marketing leadership and other stakeholders.

• Leverage audience insights to inform site content, UX decisions, and conversion strategy.

Technical Oversight & Project Management:

• Partner with our SEO specialist/agency to implement on-page and technical SEO best practices.

• Work with developers or agency partners on technical projects, bug fixes, and site enhancements, acting as the key marketing liaison.

• Ensure the website maintains high standards of performance, security, accessibility (WCAG), and cross-browser compatibility.

Who you are:

• Competitor - You enjoy running your own program/channel to hit or exceed your goals/targets, and are driven by the success of the entire customer journey.

• Innovator - You come up with new and unique ideas, adding value to brainstorming. You have an always-be-testing mindset and leverage data for continuous improvement of the website experience.

• Communicator - You possess strong written and verbal communication skills, essential for cross-functional collaboration.

• Eager to Learn - You seek out new knowledge and ways of doing things, always looking to learn and grow your skills, especially within the evolving B2B marketing landscape.

• Technical Proficiency - You possess strong functional and technical knowledge and skills with website development, and understand how to apply them to web experience strategies.

• Peer Relationships - You work well with others to find common ground and solutions to problems for the good of all. You are a team player who enjoys collaborating with peers across departments to hit joint team goals and create a holistic customer experience.

What we’re looking for:

Required:

• 3−5+ years of experience in a web marketing, web producer, or digital experience role, preferably in a B2B environment.

• Proven track record of managing and optimizing a corporate website to drive lead generation and improve user engagement using website platforms such as Gutenberg Wordpress.

• Strong understanding of web analytics tools, particularly Google Analytics 4 (GA4), and experience setting up tracking via Google Tag Manager (GTM).

• Demonstrable experience with CRO principles, A/B testing platforms, and overlay tools (e.g., Optimizely, VWO, Google Optimize, Mutiny, Opt In Monster).

• Excellent project management skills and the ability to manage multiple projects with cross-functional teams in a fast-paced environment.

• Strong analytical skills with the ability to interpret data and translate it into strategic actions.

• Familiarity with SEO best practices and their implementation

Preferred (Bonus):

• Experience with B2B marketing automation platforms (e.g., Salesforce Account Engagement, HubSpot, Marketo) and their integration with a website.

• Familiarity with personalization platforms (e.g., Mutiny, Intellimize, 6sense).

• Basic knowledge of HTML, CSS, and JavaScript.

• Experience with user behavior analytics tools like Hotjar or Crazy Egg.

• Understanding of Account-Based Marketing (ABM) principles and how the website supports them.

The hiring salary range for this role is $75,000 - $85,000 plus a discretionary performance bonus of up to 8% of base salary. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

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We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.