The Role
Own US growth performance across paid media, SEO, and analytics. Manage end-to-end paid search/social campaigns, testing, budgeting, attribution (GA4/GTM), dashboards, and SEO/content experiments to drive profitable customer acquisition.
Summary Generated by Built In
About Upway
Upway is the leading platform for certified refurbished e-Bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.
Upway is the leading platform for certified refurbished e-Bikes in Europe and the US. Our mission is to make electric mobility accessible to everyone.
With ambitious growth plans for 2026 and beyond, we are strengthening our US Marketing Team to drive efficient, scalable customer acquisition across paid, organic, and owned channels.
The Role
As Growth Marketing Manager USA, you will own end-to-end growth performance across paid media, SEO, and marketing analytics. This is a highly analytical, hands-on role at the intersection of performance marketing, data, and experimentation.
You will be responsible for driving profitable growth, building the right data foundations, and continuously testing and optimizing acquisition strategies across channels.
This role is ideal for someone who thinks like a growth marketer first, not just a channel manager.
The Role
As Growth Marketing Manager USA, you will own end-to-end growth performance across paid media, SEO, and marketing analytics. This is a highly analytical, hands-on role at the intersection of performance marketing, data, and experimentation.
You will be responsible for driving profitable growth, building the right data foundations, and continuously testing and optimizing acquisition strategies across channels.
This role is ideal for someone who thinks like a growth marketer first, not just a channel manager.
Key Responsibilities
Performance & Paid Growth
- Own and optimize Paid Search and Paid Social channels end-to-end.
- Manage campaign setup, structure, bidding, creative testing, and scaling.
- Lead continuous testing frameworks (audiences, creatives, offers, landing pages).
- Define and drive asset strategy in collaboration with creative and brand teams.
- Ensure strong performance across full funnel: acquisition, conversion, and efficiency.
Budgeting & Campaign Management
- Own allocation and optimization of a multi-million-dollar performance budget.
- Balance short-term efficiency with long-term growth and learning.
- Forecast performance, evaluate trade offs, and clearly communicate ROI.
Marketing Analytics & Data Foundations
- Build and maintain performance dashboards (channel, cohort, funnel level).
- Own tracking and attribution best practices (GA4, GTM, platform tracking).
- Support Global Team in:
- Data tagging & event layers
- Cookie and consent optimization
- Conversion tracking accuracy
SEO
- Own SEO growth initiatives in collaboration with content and tech.
- Growth testing & implementation.
- Content strategy (brand reviews, buying guides, blogs).
- Technical SEO improvements.
- Measure SEO impact with clear KPIs tied to business outcomes.
Skills, Knowledge and Expertise
- 3 to 6 years of experience in Growth Marketing, Performance Marketing, or Marketing Analytics.
- Strong analytical mindset with proven ability to make data-driven decisions.
- Hands-on experience with Google Ads and Meta Ads.
- Solid understanding of SEO fundamentals and growth experimentation.
- Experience with GA4, Google Tag Manager, and attribution models.
- Comfortable building dashboards and working with performance data daily.
- Strong communication skills, able to explain complex data clearly.
- SQL proficiency.
Benefits
At Upway, we believe that the best businesses are built by the best teams, and we are looking for great individuals, working together to achieve great outcomes. At this position, you would be the first hire in performance marketing.
As a Series C and growing fast business, we are convinced that in-person collaboration is an important part of our culture, helping us achieve strong business results while fostering personal growth and learning. We are expecting most of their time working on-site.
Upway is committed to fair pay, embracing diverse backgrounds, and cultivating a culture of excellence. We want to attract and reward talent competitively, and therefore offer a package that includes a competitive base salary and a generous stock option grant (only for direct hires). We believe this approach best aligns the interests of our employees with those of the company, making them shareholders and invested in Upway’s long term success.
About
At Upway, we are making electric mobility accessible to everyone. We are looking for high intelligence, high energy and high integrity people to join us on an exciting journey and reshape mobility with us.Our mission is to make e-bikes the norm, redefining how the world moves. As the global leading platform for certified pre-owned and refurbished e-bikes, we proudly serve customers across nine countries, including France, Germany and the US.We are an international company and operate from Paris, Antwerp, Berlin, Dusseldorf, Los Angeles, Amsterdam and New York. In just three years, we achieved a fast paced growth, ambitious expansion and secured $120M+ from leading investors, including Sequoia, Exor Seed, Korelya Capital & GFC.
Skills Required
- 3 to 6 years of experience in Growth Marketing, Performance Marketing, or Marketing Analytics.
- Hands-on experience with Google Ads and Meta Ads.
- Experience with GA4, Google Tag Manager, and attribution models.
- SQL proficiency.
- Solid understanding of SEO fundamentals and growth experimentation.
- Experience building and maintaining performance dashboards and working with performance data daily.
- Strong analytical mindset and proven ability to make data-driven decisions.
- Strong communication skills, able to explain complex data clearly.
- Experience managing and optimizing multi-million-dollar performance budgets.
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The Company
What We Do
Upway is a leading international marketplace for certified pre-owned electric bikes. Founded in 2021, the company specializes in the refurbishment and resale of e-bikes, aiming to make sustainable electric mobility accessible and affordable. Upway operates an extensive circular mobility network, partnering with retailers and individuals to recondition bikes and provide them with a one-year warranty across multiple countries, including the US and Europe.
