The Role
Lead and manage the paid social and influencer marketing strategies, optimizing campaigns, recruiting influencers, and analyzing performance metrics.
Summary Generated by Built In
Everlywell is a digital health company pioneering the next generation of biomarker intelligence—combining AI-powered technology with human insight to deliver personalized, actionable health answers. We transform complex biomarker data into life-changing insights—seamlessly integrating advanced diagnostics, virtual care, and patient engagement to reshape how and where health happens.
Over the past decade, Everlywell has delivered close to 1 billion personalized health insights, transforming care for 60 million people and powering hundreds of enterprise partners. In 2024 alone, an estimated 1 in 86 U.S. households received an Everlywell test, solidifying our spot as the #1 at-home testing brand in the country. And we’re just getting started. Fueled by AI and built for scale, we’re breaking down barriers, closing care gaps, and unlocking a more connected healthcare experience that is smarter, faster, and more personalized.
We are looking for an experienced Growth Marketing Manager to own all things social: paid social, influencers, and organic. This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers.
You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone. This role reports to the Head of Growth and will partner closely with members of the brand and creative team.
What You'll Do
- Lead strategy for paid social and test and learn roadmap
- Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
- Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
- Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
- Scale our new TikTok program and identify key optimization and creative opportunities
- Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
- Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
- Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
- Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
Paid Social
Influencer Marketing
Who You Are:
- 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
- Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
- Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
- Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
- Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
- Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc.
- Comfort spinning up content to post on social is a plus
This salary range for this position is $120,000 - $165,000 based on the selected candidate's qualifications, market data/ranges, location (ATX or NYC) and internal equity. This position is also eligible for an annual bonus, health, dental, vision & mental health insurance, 401(k) with company match, Flexible PTO, a monthly $100 wellness stipend and various other perks.
Skills Required
- 6+ years experience in paid social campaign management
- Proven campaign management against CAC and ROAS targets
- Experience managing 7-figure paid media budgets
- Some experience in influencer marketing
- Familiarity with influencer recruitment platforms
- Experience with organic social data tracking
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The Company
What We Do
Everlywell believes that health tests shouldn’t be hard to get – or hard to understand. The Everlywell experience is simple. You order one of our kits online, you collect your sample from home and return it via pre-paid mail to one of our fully-certified partner laboratories. A board-certified physician in your state will review and validate your results before you get them. Everlywell provides a complete, easy-to-read results report online in just a few days.
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