Growth Marketing Manager — Self-Serve

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you? 

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career. 

About you:

We're looking for a strategic, data-driven marketer to own and optimise our self-serve buying journeys; the automated flows in our SaaS product that turn trialists into paying customers and expands the spending of current customers.

You'll be responsible for increasing revenue generated through self-billing and self-serve channels, deepening product engagement, and collaborating across teams to influence the roadmap. Self-service is core to our product-led growth strategy, and this role will own it end-to-end.

You'll bring product-led growth experience and the ability to translate product usage data into actionable insights that optimise conversion and expansion flows.

With a data-driven mindset and comfort with analytics and experimentation tools, you'll establish metrics, lead A/B tests, and iterate based on insights that directly impact revenue growth. This role offers significant opportunities for career progression as you build and scale the operational foundation for our self-serve growth engine.

Day-to-day, you will be focused on: 

• Growth & Revenue Ownership – from trial conversion and in -product upgrade flows, tracking metrics, including free to paid conversion, activation rates and expansion revenue.
• Journey Optimisation and Experimentation – map, analyse and iterate organized funnels from acquisition through activation to expansion, using experimentation, behavioral data and product insights. Conduct customer research to understand personas, document use cases and represent the voice of the customer to internal teams.
• Product-Led Growth Execution – define lead triggers, lifecycle comms, in – app prompts and buying flows that reduce friction. Build and manage marketing automations across CRM, In-app messaging, and lifecycle platforms.
• Cross functional Collaboration – partner with Product to influence roadmap prioritization around self-serve expansion opportunities.

Your skills and experiences might also include:  

• Product marketing proficiency, including shaping messaging, value propositions, tiering, and pricing and being comfortable with analytics and experimentation tools (e.g., product analytics, A/B testing platforms).
• Strong stakeholder management, especially with product, sales and Rev and Marketing Ops teams.
• Familiarity with CRM, marketing automation, AI agents, chatbots, and in-app messaging solutions, along with a Data-driven mindset with strong communication and cross-functional alignment skills.
• Ideally, experience running SaaS marketing programmes, and previous work on freemium, usage based pricing, or scalable upgrade flows.

What are we all about?   

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what's important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used. 

With over 9,300 talented individuals driving innovation and customer excellence, we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for. 

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you? 

Let’s make a difference together. 

Love Work. Love Life. Be You.