Growth Marketing Manager – SaaS B2B (F/H)

⭐Your next adventure awaits here ⭐

We are developing a SaaS B2B solution dedicated to firms specialized in intellectual property. Our platform helps analyze, structure, and leverage complex data and business workflows. 
Deployed internationally, our solution is growing rapidly, driven by a multicultural team distributed across multiple countries. We combine the agility of a startup with the resources of a structured group of 1900 employees in over 30 countries. 

Your Role

As Growth Marketing Manager, you will be at the heart of our acquisition, awareness, and client activation strategy. You will lead the digital and content marketing plan for this SaaS solution in close collaboration with the Sales, Product, and Group Marketing teams. 

You will have autonomy in execution while relying on expert resources (SEO, SEA, automation, design, web, events...) and robust tools already in place. 

Your Missions 

>Growth & Performance 

•  Define, execute, and optimize a multichannel growth marketing strategy: SEO, SEA, LinkedIn Ads, sponsored content, webinars, nurturing, ABM…
• Identify the most effective levers based on markets and personas (mainly IP firms) and conduct rapid experimentation
• Design and improve conversion funnels, from landing pages to onboarding 

> Content Marketing 

• Define a clear and consistent editorial line tailored to our expert B2B audience
• Propose, test, and coordinate the production of varied content (articles, interviews, case studies, short videos, webinars, infographics, LinkedIn posts, etc.)
• Collaborate with writers, internal experts, designers, and providers to produce high-quality content
• Ensure coherent and targeted multichannel content distribution (website, SEO, email, social media, sales enablement…)
• Set up an editorial calendar and ensure deliverable tracking 

> Analysis & Optimization 

• Monitor performance KPIs: traffic, conversion, engagement, lead generation
• Use analytics tools to manage campaigns and identify areas for improvement
• Provide regular reporting and actionable recommendations 

The perfect match...

• 3 to 5 years of experience in growth marketing, content marketing, or B2B digital marketing, ideally in a SaaS or tech environment
• Strong digital culture: SEO, SEA, marketing automation, analytics, content formats…
• Ability to define a use-case-oriented editorial line, coordinate production, and leverage content as a growth driver
• Comfortable with tools: Google Ads, SEMrush, LinkedIn Campaign Manager, email automation tools, etc.
• Autonomy, rigor, creativity, and a test-and-learn mindset
• Interest in complex domains: intellectual property, data, AI
• Professional English required (German is a plus) 
  

What We Offer...

• Full-time, permanent position
• Best of both worlds: dive into agility and growth in a dynamic setting, supported by structured onboarding and continuous learning for your success!
  
• Thrive in a flat hierarchy that champions courtesy, honesty, and courage.
• Pleasant working atmosphere in a dynamic and international environment
• International teams: offices in the USA, EMEA and APAC
• A key role in the growth of a reference B2B SaaS solution in its sector 
• Modern tools and in-house expertise, with real freedom to propose and act 

Job Location: Montpellier (hybrid - up to 3 days remote work)

Driven by values of entrepreneurship, respect, and integrity, Questel is committed to growth and social responsibility. We foster an inclusive, equitable workplace where all feel respected and empowered, regardless of background. Questel is an Equal Opportunity Employer, considering all qualified applicants without discrimination based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected factors.