About Orchard
Orchard’s mission is to make home buying and selling, stress free, fair and simple. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents.
Headquartered in New York City with teammates across the US, Orchard has 150+ full time employees and 600+ real estate agents. We have financing from top-tier investors including Revolution Growth, Firstmark, Accomplice, Navitas and Juxtapose, who have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen. We're proud to have been recognized by Crain's, Inc. 5000, Glassdoor, Parity.org and Built In on their lists of best places to work.
About the Role
Orchard is looking for a Growth Marketing Manager to manage our paid social strategy. In this role, you will manage a 7-figure marketing budget, spread across existing and new channels. Our social channels have been a critical component of our customer acquisition to date and we’re looking for a performance-driven candidate to drive increased growth and efficiency.
The right candidate is highly analytical with a bias for action. You will work day to day running campaigns in Facebook Ads Manager, digging into the data to understand the “why” behind performance, and launching ad and product tests to improve upon it. You’ll also get to flex your creative muscles by owning landing page testing and working closely with our internal creative team, freelancers and AI enabled tools to design and test new ad formats, including video. This role is a unique opportunity for an experienced digital marketer to scale their impact or for an agency manager to gain experience on the client side.
This is a full-time role that will report into the Head of Growth Marketing. The preference is for this role to be based in New York and working in office two days a week, but we are also open to remote candidates in the following states: AZ, CA, CO, CT, DC, FL, GA, MA, MD, NC, NJ, OR, SC, TN, TX, VA, WA, WI.
What You’ll Do Here:
- Manage a 7-figure marketing budget, setting and managing to ambitious KPIs across the Meta ecosystem
- Create a robust testing strategy that encompasses testing within existing channels and identifying and executing tests in new channels
- Collaborate with internal creative team to launch customer-centric creative tests across a variety of formats (ex: static, video, testimonials)
- Work with our no-code web development tooling and product teams to test new landing page experiences, segmentation, and targeting tactics
- Maintain and share weekly reporting dashboards, ensuring you’re digging into the “why” behind campaign performance
- Build a deep understanding of our customer funnel, ensuring your channels are driving high-quality leads
We’d Love to Hear From You if You Have:
- 2+ years of experience driving growth within a B2C performance marketing function
- Background in digital marketing with emphasis on Facebook required, other digital channels a plus
- Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- Experience with high consideration/LTV products
- Strong written and verbal communication skills and can synthesize learnings to share with stakeholders and executive leadership
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
The pay range for this position in New York City is $110,000-$130,000/year. The actual base pay offered may vary within the range provided depending on job-related knowledge, skills, and experience. Stock options and other incentive pay may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This information is provided per the New York City Human Rights Law. Please note that the range provided is applicable only to New York City-based applicants. Base compensation may vary if the work location is outside of New York City.
Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.
Skills Required
- 2+ years of experience driving growth within a B2C performance marketing function
- Background in digital marketing with emphasis on Facebook
- Deep experience with data analytics and visualization platforms such as Tableau, Google Analytics, or Looker
- Experience with high consideration/LTV products
- Strong written and verbal communication skills
- Amazing attention to detail
- Team player attitude and comfort working in a fast-paced environment
Orchard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Orchard and has not been reviewed or approved by Orchard.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical, dental, and vision for employees and dependents, with some plan options described as fully employer-paid. This breadth is reinforced by additional care access such as in-person and virtual primary care.
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Parental & Family Support — Paid leave is framed as notably generous, including extended paid parental leave alongside a structured transition period back to work. Separate paid family caregiving leave is also described, expanding support beyond parental needs.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings extend beyond basics through mental-health resources, fertility and pregnancy support, and fitness-related perks like free classes or discounted gyms. Paid industry certifications and license renewals also reduce out-of-pocket costs tied to professional upkeep.
Orchard Insights
What We Do
Orchard is transforming the way people buy and sell their homes. Orchard offers a modern alternative to traditional brokerages, making one of life's biggest decisions – the sale and purchase of a home – stress-free, fair and simple.
Why Work With Us
1) We're making the home sale/purchase process easy for people 2) Our culture is one of high output and low ego 3) We have a leadership team that has had success building great businesses with great cultures before 4) A true customer-first mentality 5) Named as one of Inc. 5000's Fastest Growing Private Companies in 2022!
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