The Role
The Growth Marketing Manager will drive customer acquisition through Meta campaigns, managing all aspects from strategy to performance analysis. They will collaborate with creative teams and analyze data to optimize marketing efforts and achieve targets.
Summary Generated by Built In
We’re Tovala, a food-tech company reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and fresh food delivery, we make it incredibly simple for anyone to prepare and enjoy delicious, home-cooked meals without sacrificing time to do whatever matters to them. Through our superior technology, product experience and food quality, we have separated Tovala from the busy pack of other meal delivery businesses. In the process, we’ve amassed a loyal, rapidly growing following and our retention, product engagement and customer NPS are all best-in-class. We’ve raised over $100mm from great investors like Left Lane Capital, Origin Ventures, Y Combinator and Comcast Ventures and have invested strongly in building a unique culture that fosters growth, personal development and camaraderie.
At Tovala, we're looking for a Growth Marketing Manager to drive customer acquisition through Meta, our largest paid social channel. This is a hands-on-keyboard role where you'll build campaigns, test audiences, and optimize spend to hit aggressive acquisition targets.
You won't just execute what's handed to you. You'll bring your own perspective on what's working, what's not, and where the next opportunity is. You'll work closely with our creative team to brief winning concepts and with our analytics infrastructure to understand true performance. If you're someone who lives inside Meta Ads Manager, has strong opinions backed by data, and wants real ownership over a meaningful budget, we want to talk to you.
How you'll spend your time:
- Building, managing, and scaling Meta campaigns end-to-end, from account structure and audience strategy to bid optimization and budget allocation
- Running a structured weekly testing cadence across creative, audiences, and placements to continuously improve performance
- Briefing the in-house creative team on what's resonating in-market, writing short creative briefs, and helping source new assets economically
- Analyzing campaign performance data to surface trends, form hypotheses, and make budget recommendations to hit acquisition targets
- Working within our internal attribution system to understand true channel performance beyond platform-reported metrics
- Identifying opportunities to improve conversion rates across the customer acquisition funnel
- Communicating performance results and strategic recommendations to your manager and key stakeholders
- Staying current on Meta platform changes, algorithm updates, and emerging best practices
- Exploring expansion opportunities into additional paid social and digital channels (e.g., TikTok, Applovin, Reddit) as the role evolves
About You:
- 3-5 years of hands-on experience managing Meta ad campaigns at significant monthly spend levels
- Expertise in Meta Ads, including campaign structure, audience building, bidding strategies, and creative testing frameworks
- Experience understanding and pivoting strategy as needed with algorithm changes (i.e. Andromeda update)
- Understanding of how creative drives performance on Meta, with the ability to identify what's working and translate that into clear briefs for a creative team
- Comfortable with marketing analytics, attribution models, and evaluating performance beyond last-click or platform-reported metrics
- A bias toward action and ownership. You don't wait to be told what to test or where to optimize
- Strong analytical skills with the ability to turn data into clear recommendations
- Experience in DTC or subscription is a major plus
- Agency or in-house background both welcome
Compensation & Benefits:
Tovala uses market data, geography, and placement of internal employees to determine salary. Additionally, we offer all employees real ownership in the company in the form of a competitive equity package.
- Flexible paid time off (with a minimum of 15 days off you are highly encouraged to take)
- Comprehensive healthcare coverage we really invest in
- 401k with match
- Free Tovala Smart Oven and discounted Tovala meals
- Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
- Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
Our Values
> Put the Team First: We put what is best for the broader team ahead of what is best for ourselves or our immediate department.
> Get S#!t Done (Well): We celebrate people at all levels for delivering high impact work that expands the bounds of what we’re able to do.
> Connect the Dots: We engage with curiosity to learn how our work impacts others so that we can problem-solve holistically and work collaboratively.
> Be Direct: We share our perspective openly and directly, even when it feels difficult to do so.
> Embrace the Obstacles: We rise to meet challenges with a sense of urgency, resolve, and optimism.
> Champion the Customer: We consider and prioritize our customer in all of our decisions
At Tovala we‘re committed to building a workplace that represents a variety of backgrounds, skills, and perspectives and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here!
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The Company
What We Do
We're Tovala, a food-tech company completely reinventing how people eat & live. Through an innovative combination of hardware, software, and food creation, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do the things that matter to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry.
Why Work With Us
The heart of Tovala is an ever-growing community of passionate, unique, culture-centric teammates from all different backgrounds and industries working together to make the magic happen. We're looking for great people to join our team of hard-working, fun-loving, food-focused folks who bring their full selves to work every day.
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