Senior Growth Marketing Manager (m/f/d)

About Buynomics:  

Buynomics is the next-generation SaaS company in pricing and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase behavior - in any environment. Our clients use Buynomics to make data-driven decisions about their current and new products, overall portfolio structure, pricing, promotions, trade terms, and more, 100x faster and more precisely than every other solution.

Our mission is to enable transparent, customer-centric commercial decisions. We’re building the operating system for commercial strategy, providing companies with a single source of truth for all market-facing questions related to pricing, products, and promotions.

What you'll do:

We are looking for a Senior Growth Manager who takes full ownership of our demand generation engine, including budget and performance, and drives it to the next level. You are not starting from scratch: there is a proven system in place. Your job is to take ownership of it, evolve it strategically, and push it significantly further.

In this role, you will own full-funnel growth across paid and organic channels, with a strong focus on performance, experimentation, and revenue impact. You will go beyond channel execution, connecting campaigns, messaging, targeting, budget allocation, and funnel performance to drive measurable business outcomes.

This is a senior role with real accountability and real ownership. It is ideal for someone who combines strategic thinking with hands-on execution, thrives in a fast-paced environment, and wants to make a direct, visible impact on growth in an enterprise B2B SaaS context. You will report directly to the Marketing Director and work alongside a Marketing Operations Associate as part of the Growth team.

• Own demand generation strategy for enterprise accounts across the full buying journey, from activation to expansion: channel mix, budget allocation, experimentation roadmap, and performance targets
• Lead multi-channel execution across paid (LinkedIn Ads, search, social) and organic (email, SEO, AEO), testing, learning, and scaling what works
• Set audience segmentation strategy and targeting logic for enterprise B2B accounts

• Own pipeline generation targets in close partnership with Business Development, Sales, and RevOps, taking full accountability for the numbers
• Design nurture programs across long B2B sales cycles and drive expansion within existing accounts through targeted re-engagement campaigns
• Optimize conversion flows from first touch to closed-won, reducing friction at every stage of the funnel
• Own attribution, reporting, and pipeline forecasting; track CPSQL and conversion rates, and turn data into decisions

• Own and scale the automated marketing engine: HubSpot/Salesforce workflows, account prioritization logic, and clean data infrastructure
• Apply AI pragmatically across the growth stack (enrichment, segmentation, personalization, and testing) to move faster and at greater scale

What you'll need:

• 5+ years in B2B growth or demand generation, ideally in SaaS or a fast-moving startup
• Strong hands-on experience with LinkedIn Ads (must-have) and a track record of driving pipeline, not just leads
• Proven ability in scaling demand generation across EMEA and North America, with exposure to enterprise B2B buying journeys across both regions
• Experience owning a demand generation budget with accountability for pipeline outcomes
• A systems thinker: you can map a funnel, spot the bottleneck, and fix it
• Strong analytical skills, comfortable with attribution models, cohort analysis, and pipeline forecasting
• Hands-on experience with HubSpot and/or Salesforce
• Practical experience with AI-assisted workflows
• You move fast, take ownership, and don’t wait to be told what to do
• Fluent in English (C1 or higher), written and spoken

What we offer:

• Dynamic Environment: Join a truly international and diverse team where your ideas matter.
• Flexible Work Model: Enjoy a remote setup with offices located in Cologne.
• Learning Budget: Take advantage of our employee development and education budget to enhance your skills.
• Local Language Classes: Participate in language lessons to support your integration and personal development.
• Urban Sports Club Membership
• Deutschlandticket
• Personal and professional growth opportunities
• Regular company events 

To ensure a smooth and efficient process and that no applications are overlooked, please apply directly to the role. While we'd love to respond to everyone who reaches out, applying ensures that your application is properly tracked and considered.

Buynomics is proud to be an equal-opportunity employer. This means that we don’t discriminate based on race or ethnic origin, color, the language(s) you speak, where you (or your parents) are from, or whether or not you consider yourself to have a disability. Neither will your age, gender, gender identity, sexual orientation, religion, beliefs, or political opinions play a part in your application with us. We’re a diverse team in so many ways, and we love it that way.

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