Growth Marketing Manager - GCrypto & Fin Lit

Posted 2 Days Ago
Be an Early Applicant
National Capital Region
Senior level
Fintech • Software • Financial Services
The Role
The Growth Marketing Manager at GCash will develop consumer insights, drive marketing strategies, lead execution with a cross-functional team, and monitor performance to enhance financial literacy initiatives. The role involves managing teams, ensuring alignment across marketing practices, and crafting strategies to meet consumer needs.
Summary Generated by Built In

Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today!

  • Responsible for developing consumer insights and understanding that will drive marketing mix 
  • Responsible for strategy development including size of price analysis, core target identification, source of growth
  • Responsible for developing the marketing mix, ensuring this answers relevant consumer opportunities/pain points as well as ensuring quality alignment across the marketing Ps
  • Driving execution with the help of the cross-functional team
  • Measuring and monitoring performance
  • Leading teams and training talent
  • Putting together the total Fin Lit strategy for GCash

Qualifications

  • 5+ years experience in the end-to-end management of brands
  • Experience in FMCG is a plus
  • Experience managing teams is a plus

What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package

The Company
HQ: Bonifacio Global City, Metro Manila
2,570 Employees
On-site Workplace
Year Founded: 2015

What We Do

Mynt is the first and only duacorn in the Philippines. It's a leader in mobile financial services focused on accelerating financial inclusion through mobile money, financial services, and technology. Mynt operates two fintech companies: GXI, the mobile wallet operator of GCash — the #1 Finance App in the Philippines, and Fuse Lending, a tech-based lending company that gives Filipinos access to microloans and business loans.

Mynt, through its fintech operations, is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.

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