Growth Marketing Manager (France)

Posted Yesterday
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27 Locations
Senior level
Edtech
The Role
Execute and optimize acquisition campaigns, monitor performance data, collaborate with teams, and test creative strategies to drive growth in user acquisition for Speak's language learning platform.
Summary Generated by Built In
About us

Our mission is to reinvent the way people learn, starting with language.

Learning a language can change a life by opening doors to new cultures, careers, and communities. Two billion people around the world are actively trying to learn a language, but the best way to learn (one-on-one tutoring) is hard to access at scale and hasn’t been meaningfully improved in decades. Speak is building a human-level, AI-powered tutor in your pocket: a conversation-first experience that lets learners actually speak, get instant feedback, and progress through carefully designed lessons. The result is a complete path from beginner to confident speaker across multiple languages.

Speak first launched in South Korea in 2019, where Speak has now become the number one language learning app, and we now serve learners across many markets and 15+ languages. Speak is one of the world’s leading AI companies, with over $150m raised in venture investment from OpenAI, Accel, Founders Fund, Khosla Ventures, and more, with a distributed team across San Francisco, Seoul, Tokyo, Taipei, and Ljubljana.

About This Role

Performance (paid) marketing has been and will remain central to Speak’s growth model. We are looking for a seasoned Growth Marketer to execute and optimize acquisition campaigns across multiple paid channels with a focus on media buying and creative performance to drive consistent user growth in France and across Europe. Ultimately, this person will have direct impact on scaling some of our high-potential markets and directly contribute to topline revenue.

What you’ll be doing

  • Campaign Management: Execute, monitor, and optimize campaigns to hit LTV:CAC and subscriber goals.

  • Creative Testing: Partner with design to test and iterate creative assets at a high velocity.

  • Data Analysis: Monitor performance daily to drive optimization and learnings.

  • Collaboration: Work cross-functionally with Central, Design, Analytics, and Content to align strategies and maximize output.

  • Strategic growth initiatives: testing**,** discovering, and managing new growth channels to drive user acquisition

What we’re looking for

  • 6+ years of hands-on experience managing paid UA campaigns (Meta, Google) for both web and mobile.

  • Proven track record optimizing for LTV:CAC across performance-focused campaigns.

  • Proficiency in campaign-level data analysis and rapid A/B testing.

  • Strong creative instincts with experience partnering closely with design teams to test and optimize ad creatives and landing pages.

  • Ability to distill complex data into clear, actionable insights.

  • Bonus if you have experience with subscription business models and/or mobile gaming

  • Bonus if you have a strong experimentation mindset to test new channels

  • Bonus if you have full funnel marketing experience, inclusive of lifecycle/CRM

  • Native French. Additional European languages, such as Italian, Spanish, Polish are a plus.

Why work at Speak
  1. Join a fantastic, tight-knit team at the right time: we're growing very quickly, we've most recently raised our Series C from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.

  2. Do your life's work with people you’ll love working with: we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.

  3. Global in nature: We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you’ll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.

  4. Impact people's lives in a major way: Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We’re helping millions of people achieve their goals and improve their lives.

Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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The Company
San Francisco, CA
191 Employees

What We Do

Speak is a language learning app that sets users on the path to fluency with the world’s most advanced AI tutor. Built on the core learning philosophy of getting users speaking out loud as much as possible, Speak's AI language-learning experience encourages dynamic two-way dialogue through personalized content and real-time speech recognition.

Speak was founded by Connor Zwick and Andrew Hsu in 2016 to democratize access to high quality language education through AI. Backed by Y Combinator, Open AI, Founders Fund, Khosla Ventures, Matrix Partners and more, Speak is a series B startup with a global presence and offices in San Francisco, Seoul, Tokyo, and Ljubljana.

Featured by Apple as the ‘App of the Day’ and ‘Best New App’, Speak is hiring across the globe. Come join us as we teach the next billion people English and reinvent the way the world learns, staring with language

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