Growth Marketing Manager, Emerging Media

Posted 5 Days Ago
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Austin, TX
Hybrid
Senior level
Marketing Tech • Social Media
Manychat makes marketing and growth easier for business owners so they grow as big as their dreams.
The Role
Lead Manychat's expansion into new paid channels, driving performance and brand growth through testing and scaling new marketing opportunities across various media.
Summary Generated by Built In

WHO WE ARE 🌍

We help creators and businesses automate conversations on Instagram, Messenger, WhatsApp, Telegram, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team spread across three continents, we’re building the leading Chat Marketing platform that is used - and loved - by more than 1.5 million customers worldwide.

WHAT WE'RE LOOKING FOR 🌟

We’re looking for a Growth Marketing Manager, Emerging Media - a curious, entrepreneurial marketer who thrives on testing what’s next.

You’ll lead Manychat’s expansion into new and underutilized paid channels, driving both performance and brand growth outside the walled gardens of Google and Meta.

From podcasts and creator communities to programmatic TV, sponsorships, and performance radio, you’ll identify, test, and scale new growth opportunities that connect Manychat with new audiences.

If you’re inherently social, understand the creator economy, and love turning bold ideas into measurable results, this is your playground.

WHAT YOU'LL DO 🚀

  • Own the exploration and growth of emerging paid channels - podcasts, creator partnerships, newsletters, programmatic TV/radio, OOH, sponsorships, and more.
  • Develop the testing roadmap, prioritizing experiments that balance short-term acquisition potential with long-term brand lift.
  • Lead negotiations and partnerships with new media vendors, creators, and platforms.
  • Collaborate with creative, brand, and performance marketing teams to ensure messaging and creative are adapted effectively across new placements and audiences.
  • Establish reporting frameworks to measure impact and ROI, integrating learnings into Manychat’s broader performance playbook.
  • Stay ahead of cultural trends - identifying the next opportunities in creator communities, emerging apps, and attention platforms.
  • Build repeatable processes for piloting, evaluating, and scaling successful new channels.

WHAT YOU'LL BRING 💥

  • 5–7 years in paid media, growth, or partnerships, with experience in emerging channels or creator-driven marketing.
  • Deep familiarity with the creator economy - how creators monetize, collaborate, and influence purchase behavior.
  • Proven track record of testing and scaling unconventional channels (podcasts, newsletters, sponsorships, influencer/affiliate programs, or OOH).
  • Strong analytical skills and ability to translate data into actionable insights.
  • Excellent relationship builder - comfortable negotiating with partners and representing the brand externally.
  • A creative, curious mindset and a bias toward experimentation and speed.
  • Bonus: Experience with programmatic TV/radio, affiliate marketing, or influencer marketing platforms (e.g., Impact, Aspire, GRIN).

WHY YOU’LL LIKE IT HERE 🤩

  • From Day One, you’ll feel part of a team who values openness and collaboration - and genuinely cares.
  • Your actions shape what’s next, building the future of conversational marketing on a global scale.
  • From continuous learning to exciting new projects, we make sure you have what you need to succeed.
  • You’ll have the freedom to create, experiment, and bring your ideas to life, because we know you’ve got this.

WHAT WE OFFER 🤗

We care deeply about your growth, well-being, and comfort:

  • 📚 Annual professional development reimbursement for conference tickets, online courses, and other relevant resources to help you grow.
  • 💙 Comprehensive medical, dental, and vision coverage for you and your dependents.
  • 🪴 Hybrid work and generous leave options to prioritize your work-life balance.
  • 🍽️ In-office perks, including free meals and snacks.
  • 🤝 Company-funded sport activitiesannual offsites and team-building events.

Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.

With my application, I accept the Manychat Privacy Policy.

Top Skills

Influencer Marketing
Newsletters
Performance Radio
Podcasts
Programmatic Tv
Sponsorships
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The Company
HQ: Austin, TX
232 Employees
Year Founded: 2015

What We Do

Manychat is a leading Chat Marketing platform. We enable businesses and creators to drive more sales and conversions on messaging apps, such as Instagram, WhatsApp, Facebook Messenger, and Telegram, using automation.

Trusted by over 1 million brands in 170+ countries, we're an official Meta Business Partner, backed by top investors, including Bessemer Venture Partners.

Why Work With Us

We are a global company with offices in Austin, Barcelona, Yerevan, São Paulo, and Amsterdam. Founded in 2016, we still embrace a startup work culture — making fast decisions, setting ambitions goals, fostering open feedback and transparency.

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