Growth Marketing Manager-Campaigns

WHAT YOU"LL DO

• Own end-to-end B2B campaign creation and management across channels: digital ads (multiple formats), content syndication, email nurturing, gifting, 3D mailers, lead magnets, partner marketing, custom website hooks, surveys, and whatever new channel you bring to the table.

• Build and manage quarterly campaign calendars and strategies tied to business goals — you know what pipeline targets look like and you reverse-engineer the campaign plan to hit them.

• Partner with content marketing, product marketing, and event marketing to understand what launches, content, and moments are coming — and build campaigns against them before anyone asks you to.

• Prioritize ruthlessly. You understand our industry, customer, and sales cycle well enough to know which signals matter and which are noise. You collaborate with sales, product marketing, and leadership to make those calls.

• Master campaign sales enablement. You enable sellers to follow up on campaigns in a collaborative way that actually gets adopted. You use those sales relationships to understand target customers, selling pain points, and friction points — you dig your sleeves up, embed with sales teams, listen to Gong calls, and take it upon yourself to understand the customer.

• Parse Salesforce and HubSpot data independently to build lists, understand buyer patterns, and identify gaps in the funnel. You live in dashboards daily — both HubSpot and Salesforce — and you pull your own data to make decisions.

• Run a high velocity of campaigns each quarter while being strategic about full-funnel coverage. You have the systems and the discipline to manage many campaigns in flight without dropping quality.

• Design automations and hand them off to an ops team or engineer to execute — or just dig in and start building yourself. You love automations and you think in workflows.

• Work across multiple personas and products, adapting messaging, channels, and tactics for each without losing coherence.

• Work with vendors to grow campaign capacity — you know how to brief, manage, and get output from external partners.

• Build creative assets using design tools according to brand guidelines that designers approve using AI tools. You're not waiting on a designer for every banner — you can get a first pass done and move fast.

• Find innovative ways to tell our story and get people's attention in a world of AI slop. Your campaigns stand out because they're sharp, human, and creative — not because they were generated by a prompt.

• Use AI tools — including Claude/Cowork, AI agents, and generative AI — as core infrastructure in your workflows: campaign ideation, audience research, copy drafting, data analysis, automation design, and reporting. You balance AI speed with human quality.

YOU MIGHT BE A FIT IF YOU

• Have 4–8 years of experience in B2B growth marketing, demand gen, or campaign management — with a track record of running high-velocity, multi-channel campaigns that generated measurable pipeline.

• Have hands-on experience with our stack: HubSpot, Demandbase, Clay, and Salesforce — including SFDC campaign attribution. You've built compelling campaigns on these tools and can show the work.

• Can build campaign strategies and calendars tied to quarterly targets — you think in terms of pipeline math, conversion rates, and funnel coverage, not just "content."

• Are deeply collaborative with sales. You embed with sellers, listen to Gong calls, learn pain points firsthand, and build sales enablement into campaigns every single time. .

• ABM is synonymous with B2B for you - you understand ABM motions and have demonstrated results in one. 

• Can independently pull data, build lists, analyze funnel performance, and spot patterns in HubSpot and Salesforce without waiting for someone else to run a report.

• Have run campaigns across a wide range of channels: digital ads, content syndication, email nurture, gifting, direct mail, lead magnets, partner marketing, website-triggered plays, surveys, and more.

• Know how to design automations — triggers, branching, enrollment criteria, suppression — and can either hand off clean specs to ops or build them yourself.

• Can work with design tools to create on-brand assets fast, getting designer approval rather than waiting for designer execution.

• Understand ABM principles and can execute account-based campaigns that coordinate across channels and align with sales priorities.

• Are AI-native. You use Claude, Cowork, or comparable AI tools daily. You have real examples of how AI has accelerated your campaign work. This is a strong preference.

• Have experience with or strong aptitude for product-led growth (PLG) motions — you can think beyond traditional demand gen when the product supports it.

• Are scrappy, resourceful, and take ownership. You don't wait to be told what campaign to run — you see the gap, pitch the idea, and build it.

• Have a high bar for creative quality. Your campaigns don't look or sound like everyone else's. You find ways to break through.

SUCCESS IN THIS ROLE LOOKS LIKE

• A high-velocity campaign engine running each quarter — new campaigns launching, proven campaigns scaling, underperformers cut — all tied to pipeline targets.

• Strong MQL → SQL → opportunity → pipeline → revenue conversion rates driven by your campaigns across channels and campaigns.

• A campaign calendar that's tightly aligned with content, product, and event marketing — nothing launches without a campaign plan behind it.

• Sellers who actively use your enablement and follow up on campaigns because you've built the relationship and made it easy.

• A diverse portfolio of campaigns for coverage across our account types, personas and products. 

• A growing library of automated campaign workflows running at scale with quality — handed off to ops and humming.

• Dashboards you  live in daily that show exactly where the funnel is healthy and where it needs work.

• Campaigns that stand out in the market — creative, targeted, multi-channel plays that people talk about internally and externally.