Growth Marketing Manager - B2C

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Who We Are

Heartland School Solutions is the leading provider of innovative child nutrition management and school commerce solutions for K-12 public and private schools across the U.S. Our solutions are specifically designed for the K-12 market to help build a stronger, more cohesive operation for staff, and an engaging school experience for students and parents.

The marketing team at Heartland tells the story of our products and shapes the voice of our division. We are a group of designers, writers, strategists, creatives, and brand ambassadors that demonstrate how our products and services can make more possible for our customers. We work with a cross-functional team across sales, product development, and client services to create a cohesive brand experience and build a loyal customer base.

Who You Are

As the Growth Marketing Manager, you’ll help build and execute marketing campaigns that drive meaningful and quantifiable business impact across our target audience segments, with a focus on increasing user acquisition and improving customer retention for the MySchoolBucks platform. You will work with the VP of Software Marketing, Director of Digital Marketing, and the Lifecycle Marketing Manager to identify opportunities, implement campaigns, and measure success across multiple marketing channels. 

What You’ll Do

• Grow User Acquisition:

  • Develop and execute strategies to attract new users through paid, organic, and referral channels

  • Optimize campaigns for performance, focusing on cost-efficient growth

  • Identify and test new acquisition opportunities, including referrals, partnerships and emerging platforms

• Drive MySchoolBucks User Retention & Engagement:

  • Implement initiatives to improve user retention, including personalized communications and loyalty programs

  • Analyze user behavior to identify churn risks and develop targeted interventions

  • Help implement SMS and in-app messaging engagement tools in the Braze platform

• Increase Overall Value Per User:

  • Design strategies to increase user annual value by promoting additional MySchoolBucks services

  • Collaborate with marketing team to segment users and develop tailored upselling or cross-selling campaigns

  • Use data to continuously improve pricing user journeys and product offerings

• Data-Driven Optimization:

  • Understand our users deeply to develop customer segments and personas based on detailed analytics & insights

  • Use analytics to track performance, identify growth opportunities, and adjust campaigns in real-time

  • Conduct A/B tests to improve marketing effectiveness and conversion rates

  • Monitor market trends and competitor activities to inform strategy

• Collaboration:

  • Engage our school district partners throughout the school year to serve as a distribution channel to drive user growth and target under-performing segments

  • Manage relationships with external vendors, and partners to enhance campaign effectiveness.

  • Present key findings and performance metrics to stakeholders and leadership.

What You’ve Accomplished:

• At least 4 years of growth marketing experience at B2B2C or B2C companies, including building out customer referral campaigns

• You have experience across owned channels such as email, push, and in-app notifications - experience with Braze, Hubspot, and/or Tableau a plus

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

• Experience with A/B and multivariate experiments

• You have strong quantitative skills and are comfortable developing/refining strategies by exploring data

• You have a strong understanding of engagement, retention, and campaign success metrics

• You have experience with copywriting and brand-building, and excellent written and verbal communication skills

• You have strong project management skills, and can work collaboratively across teams

• You are up-to-date with the latest trends and best practices in online marketing and measurement

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