Demand Generation Lead

At Fireworks, we are pioneering the future of generative AI infrastructure. Our platform offers the highest-quality AI models with the fastest, most scalable inference capabilities on the market. We’ve been independently benchmarked as the leader in LLM inference speed and are driving innovation with cutting-edge projects like function calling and multi-modal models. Backed by top investors, including Benchmark and Sequoia, our team is a tight-knit group of industry veterans from PyTorch and Google Vertex AI. We’re scaling rapidly and seeking a strategic leader to amplify our market leadership.

The Role:

As a Demand Generation Lead, you will own the end-to-end growth engine for Fireworks’ developer ecosystem. You’ll define the vision for acquiring, engaging, and retaining AI/ML developers globally, partnering with the executive team to align growth initiatives with revenue targets and market expansion goals. This role demands equal parts strategic innovation, data-driven execution, and leadership in a hyper-competitive AI infrastructure landscape.

Key Responsibilities:

• Develop Marketing Automation & Campaigns: Design, implement, and optimize marketing automation systems tailored to developers. Create and execute targeted campaigns that resonate with the developer community, driving awareness, engagement, and adoption of the Fireworks platform.

• Organic Growth Strategies: Develop and implement organic growth strategies to attract developers, including SEO, technical content marketing, developer community engagement, and open-source contributions. Focus on building a sustainable presence in the developer ecosystem.

• Developer Journey Optimization: Analyze the developer journey from initial awareness to long-term adoption. Identify opportunities to improve conversion rates and increase engagement at each stage, using insights to inform product-led growth initiatives.

• Product-Led Growth: Leverage PLG tactics specifically designed for developers to drive deeper product adoption and usage. Implement strategies that encourage hands-on engagement with Fireworks’ tools and features.

• Pipeline Development & Tracking: Collaborate with the sales and product teams to develop and track a developer-focused pipeline. Use data-driven insights to refine marketing efforts, ensure high-quality lead generation and nurturing, and build repeatable motions for the sales pipeline.

• Paid Budget Management: Manage and optimize the paid marketing budget to maximize ROI, focusing on channels and platforms that are most effective for reaching developers, such as specialized tech forums, developer-focused social media, and search advertising.

Minimum Qualifications:

• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.

• 10+ years of experience in growth or developer marketing, preferably in the developer products or SaaS industry.

• Proven experience with marketing automation tools and CRM systems.

• Strong understanding of SEO, technical content marketing, and community-driven growth strategies.

• Experience in driving product-led growth initiatives focused on developers and optimizing the developer journey.

• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

• Excellent communication and project management skills.

Preferred Qualifications:

• Experience in the AI or machine learning industry, with a strong understanding of developer needs and generative AI technologies.

• Previous experience scaling growth in a startup environment.

• Demonstrated ability to manage and optimize paid media campaigns targeting developers.

• Experience working with sales teams on developer-focused pipeline development and lead nurturing.

• Proficiency in data analysis tools such as Google Analytics, SQL, or similar.

Why Fireworks?

• Own the growth playbook for the AI infrastructure category, shaping how developers build the future.

• Strategic impact: Shape Fireworks’ demand and growth vision, alongside executives and technical founders.

• Accelerate your career as a key leader in a hyper-growth startup backed by top-tier investors.