About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead customer acquisition efforts across a broad mix of marketing channels. Run experiments, decide where to invest more, and oversee spending so that effort goes behind the approaches that deliver results.
What you'll do
- Own acquisition programs from start to finish, including how prospects first become aware of the business.
- Design and launch campaigns across paid, account-based, events, partnerships and other emerging channels.
- Assess campaign results and turn successful experiments into repeatable programs that scale.
- Plan and administer the channel budget, moving spend quickly toward what performs and ending what does not.
- Keep positioning, brand and sales aligned so demand efforts move in the same direction.
Requirements
What we're looking for
- Experience leading growth channels at high-growth companies or early-stage startups, such as a founding growth role.
- Experience testing and scaling several channels, including paid, organic and partnerships.
- A history of B2B demand generation or growth marketing work in a quickly expanding company.
- A track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos each month.
- Comfort with funnel metrics and attribution, balanced by sound judgment drawn from experience and logic.
- Ability to look back on past work and explain the reasoning behind decisions in plain language.
- Ability to work from the New York City area on a hybrid schedule.
Bonus points
- Strong educational background.
- Experience building demand generation from zero at an early-stage company.
- Genuine interest in following the startup ecosystem.
Benefits
Compensation and benefits
- Base salary: USD 175,000 to 225,000 per year
- Equity
- Health, dental and vision coverage
- Retirement plan with employer match
- Commuter benefits
Location and work model
- New York, NY, United States
- Hybrid
- Full-time
Skills Required
- Experience leading growth channels at high-growth companies or early-stage startups
- Experience testing and scaling paid, organic, and partnership channels
- B2B demand generation or growth marketing experience in a rapidly expanding company
- Track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos monthly
- Comfort with funnel metrics and attribution
- Ability to explain the reasoning behind past decisions clearly
- Ability to work from the New York City area on a hybrid schedule
- Strong educational background
- Experience building demand generation from zero at an early-stage company
- Interest in the startup ecosystem
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
