About the company
Our client is a technology company.
The role
Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.
What you'll do
- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.
- Plan and run demand programs across paid media, organic search, content, events and outbound support.
- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.
- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.
- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.
Requirements
What we're looking for
- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.
- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
Benefits
Compensation and benefits
- Base salary: $140K - $170K
- Equity
- Paid time off
- Health insurance
- Relocation support
Location and work model
- Brooklyn, New York, United States
- On-site, 5 days per week in office
- Full-time
Skills Required
- Experience building a growth marketing function from the ground up, at an early-stage startup or during a new business segment launch.
- Hands-on experience with full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars, and lead qualification models.
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
