The Role
Lead Yami Canada's growth marketing strategy across customer acquisition, social and creator marketing, partnerships, campaigns, onsite merchandising, CRM, and retention. Own the integrated marketing calendar, develop customer-facing campaigns, identify local growth opportunities, and optimize traffic, customer acquisition cost, conversion, new customers, and campaign ROI through cross-functional collaboration.
Summary Generated by Built In
About Yami:
Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from Asia. Named Inc. Magazine’s fastest-growing start-up on the ”Inc. 500 List.”, "We’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps.
About the Role
This is a highly hands-on role for someone who understands both marketing and e-commerce growth.
You will own key growth initiatives for Yami Canada, connecting customer acquisition, social and creator marketing, partnerships, campaigns and commercial opportunities to drive measurable traffic and new customer growth.
You will own key growth initiatives for Yami Canada, connecting customer acquisition, social and creator marketing, partnerships, campaigns and commercial opportunities to drive measurable traffic and new customer growth.
Working closely with the Canada GM and cross-functional teams, you will turn new products, trending categories, competitive offers and cultural moments into compelling reasons for customers to discover, visit and shop Yami.
Job Responsibilities:
- Develop and execute customer acquisition and growth strategies across social, creators/influencers, partnerships, referral, offline activations, and other growth channels.
- Lead integrated marketing campaigns around new product launches, cultural moments, seasonal events, and major shopping occasions.
- Own Yami Canada’s social and creator marketing strategy, including content direction, creator ecosystem development, and campaign performance.
- Own onsite merchandising for key campaigns and growth initiatives, including homepage exposure, landing pages, new arrivals, hero products, and key promotional placements.
- Drive CRM and retention initiatives across customer lifecycle, segmentation, email/SMS, referral, reactivation, and repeat purchase, partnering with shared teams on execution.
- Identify local consumer trends, partnerships, and new growth opportunities that can drive awareness, traffic, and customer acquisition.
- Translate newness, trending products, competitive offers, and category strengths into compelling customer-facing marketing stories.
- Own the Canada integrated marketing calendar, connecting campaigns, products, promotions, onsite merchandising, social, creators, and CRM from planning through launch.
- Partner closely with Category, Purchase, Design, CRM, Data, Tech, and other teams to drive strong cross-functional execution.
- Track and optimize performance across traffic, CAC, new customers, conversion and campaign ROI, turning insights into actionable growth opportunities.
Qualifications & Requirements
- 4+ years of experience in e-commerce, growth marketing, digital marketing or integrated marketing, ideally in a fast-paced consumer business.
- Strong hands-on experience across customer acquisition, social/creator marketing, campaign management, CRM, or partnerships.
- Solid understanding of e-commerce merchandising and the customer journey, from traffic acquisition through conversion and repeat purchase.
- Strong commercial and data-driven mindset, with the ability to connect product, promotion, content, channels, and customer behavior to business growth.
- Strong project management and cross-functional leadership skills, with the ability to move quickly from idea to execution.
- Entrepreneurial, resourceful, and comfortable building in an evolving environment.
- Strong understanding of the Canadian market, Chinese speaking audiences, and Asian consumer trends is a plus.
- Fluent English required; Mandarin Chinese is a must.
Benefits & Compensation:
- Extended Health, Dental & Vision Benefits
- Paid Vacation, Statutory Holidays, and Sick Leave
- Employee discount
- Coffee and snacks
- $ 80K-100K
Compensation Transparency: Final salary offers are determined based on a variety of factors, including the candidate’s specialized experience, skill set, and existing professional network in the local market.
Accessibility & Inclusion: Yami is an equal opportunity employer committed to diversity. In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, Yami will provide accommodation to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate, please inform our team of the nature of any accommodation(s) that you may require.
AI Disclosure & Transparency: All final hiring decisions, interviews, and candidate evaluations are conducted by our human recruitment team. We ensure that our use of technology supports, rather than replaces, fair and equitable human judgment.
Work Authorization: Applicants must be legally authorized to work in Canada at the time of application. Yami does not provide visa sponsorship or relocation assistance for this position.
Only those selected for an interview will be contacted.
Skills Required
- 4+ years of experience in e-commerce, growth marketing, digital marketing, or integrated marketing
- Hands-on experience with customer acquisition, social or creator marketing, campaign management, CRM, or partnerships
- Understanding of e-commerce merchandising and the customer journey from acquisition through repeat purchase
- Commercial and data-driven mindset connecting products, promotions, content, channels, and customer behavior to growth
- Project management and cross-functional leadership skills
- Entrepreneurial, resourceful, and comfortable working in an evolving environment
- Understanding of the Canadian market, Chinese-speaking audiences, and Asian consumer trends
- Fluent English
- Mandarin Chinese fluency
- Legally authorized to work in Canada
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The Company
What We Do
Yami is a leading Asian American-centric e-commerce platform dedicated to providing a wide selection of Asian snacks, food, beauty, health products, and home goods to customers in North America.
