Cartwheel is an early-stage company building a new kind of mental health program for kids that puts schools at the center. We see our role as supporting school staff who see kids every single day. Instead of going around them, we collaborate with them. This means:
- Earlier intervention
- Higher student and family engagement in care
- Better coordination among the trusted adults in a student’s life
Kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. If you join Cartwheel, you’ll help make this vision a reality for millions of students across the country. We’re backed by top investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners, and we're looking for mission-driven teammates to join our team.
ABOUT THE ROLEWe are seeking a passionate Growth Marketing Lead to join our Success team and drive awareness, adoption, and utilization of our mental health services across partner school districts and their communities. In this critical role, you will develop and implement strategic marketing and communication initiatives that effectively engage multiple audiences within our school district ecosystem – from district administrators to staff members, parents, and students.
You will be responsible for creating awareness, driving engagement, and ensuring our services remain top-of-mind throughout the year. You’ll report to the Head of Marketing but will collaborate closely with the Head of Success and broader success team. You'll own the full marketing strategy, metrics, and execution to maximize the impact of our services within school communities.
Is B2B more your expertise? Check out our Growth Marketing Lead, Sales opening here!
Role type: This is a W2, Full-Time, Salaried position
Location: Remote in the U.S.
Start date: July 2025
WHAT YOU’LL DO- Develop and execute multi-channel communication strategies to drive utilization and engagement across different B2B and B2B2C stakeholder groups (district administrators, school staff, families, and students)
- Create targeted marketing campaigns for key seasonal moments (back-to-school, testing periods, summer) to maintain engagement and maximize service utilization
- Design effective strategies and communication channels to reach families directly
- Implement marketing initiatives to support the newly launched self-referral pathway, enabling families to directly request services
- Build and maintain communication cadences that keep Cartwheel top-of-mind for school staff who can refer students to our services
- Collaborate closely with the Success team to ensure marketing initiatives align with district implementation goals and timelines
- Drive new product adoption and expansion within existing district partnerships
- Develop compelling content and messaging that resonates with each audience segment
- Track, analyze, and report on key marketing performance metrics to continuously optimize strategies
- Manage marketing budgets effectively and leverage contractors as needed to supplement execution
- 5+ years of B2B2C growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
- Senior level project management skills
- Proven track record of designing and executing multi-audience marketing strategies
- Experience with digital marketing, content creation, and campaign management
- Strong understanding of marketing analytics and performance measurement
- Excellent communication skills with the ability to craft compelling messages for diverse audiences
- Experience collaborating with customer success teams and supporting client relationships
- Creative problem-solver with the ability to work within school district constraints and protocols
- Passion for mental health advocacy and improving outcomes for students
The above is a summary of the role, not an exhaustive list. If you think that you have most of the above but not everything, please apply. We'd love to hear from you.
SUCCESS METRICS- Increased utilization rates of Cartwheel services across partner districts
- Number of effective marketing touchpoints and their influence on engagement
- Successful new product adoption and expansion within existing district partnerships
- Growth in direct family engagement through self-referral pathways
- Positive feedback from district partners on communication effectiveness
Our hope is that Cartwheel will be your best career decision! In addition to tackling one of the biggest challenges of our time, at a company well-positioned to do so, you’ll have:
- Competitive cash compensation between $120,000-$150,000
- Equity ownership stake in the company
- High-quality health insurance with a $0 monthly premium option for employees
- Dental, Vision, and Employer-Sponsored Life Insurance
- 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
- Sick Leave + Holidays
- 401K with 2% employer match
- Team-based culture with mission-driven colleagues who will go to bat for you
Cartwheel is proud to be an equal opportunity employer. We embrace diverse backgrounds and perspectives and an inclusive work environment. We're committed to equal employment opportunity regardless of race, color, religion, ancestry, national origin, gender, sexual orientation, disability status, or veteran status.
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What We Do
We believe that kids shouldn’t just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. Cartwheel is the trusted mental health partner to schools. We deliver rapid access to care for students and help schools build stronger mental health programs that catch kids before they fall.
