Growth Marketing Lead, Performance

Reposted 14 Days Ago
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New York City, NY, USA
In-Office
120K-175K Annually
Mid level
eCommerce • Retail • Software
The Role
Own and execute paid acquisition across paid social, paid search, and emerging channels. Drive pipeline, revenue, and efficiency while running rigorous tests (CRO, landing pages, creative), measuring incrementality and attribution, and partnering cross-functionally with Sales, Product, Operations, and Marketing.
Summary Generated by Built In

About us

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes.

In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.

About the role

We're looking for a Growth Marketing Lead, Performance to own paid acquisition and drive broader growth in the business. As a member of a lean and hands-on team, you'll manage our entire paid portfolio across paid social, search, and emerging channels, and work closely with the Head of Marketing to continue building and scaling Garage’s growth machine.

The ideal candidate is someone who balances analytical rigor with the understanding that the biggest growth drivers happen outside the ad account.

  • Own Garage’s paid acquisition strategy and execution across paid social, paid search, and emerging channels, with accountability for pipeline, revenue growth, and efficiency.

  • Scale acquisition efficiently by balancing growth, CAC, and overall marketplace health. Understand what changes at scale and make disciplined decisions around where to invest.

  • Test and learn, constantly. You will develop hypotheses, test, and iterate fast. You’ll orchestrate landing page and conversion rate tests, analyze creative performance, and think creatively about new ways to acquire customers efficiently.

  • Measure rigorously, act intuitively. You read between the lines and see the bigger picture in the numbers. You understand incrementality, multi-touch attribution, and test design, yet are comfortable navigating when data is incomplete or ambiguous.

  • Work cross-functionally to identify and unlock growth opportunities beyond paid acquisition, partnering closely with Sales, Product, Operations, and Marketing.

What we’re looking for

  • You love the energy of a high-growth environment where every day looks a little different

  • You like to go deep on performance marketing but can think and work like a generalist

  • You have good judgment, high integrity, and a no-task-too-small mindset

Required

  • Bachelor’s degree from an accredited university

  • 4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company

  • Demonstrated success scaling paid social and search programs while maintaining efficiency

  • Are T-Shaped: deep and hands-on in paid, and genuinely versatile across the growth mix — you've owned or can credibly own adjacent levers (CRO, partnerships, web experiments)

  • Are rigorous about measurement and can tell real incremental growth from vanity metrics

  • Have strong creative instincts and can direct high-velocity creative testing by briefing a creative team well

  • Thrive as a player-coach on a small team — in the accounts yourself, leading a teammate, holding vendors accountable, etc.

Nice to have

  • Experience scaling marketplace businesses

  • Have built and scaled accounts from scratch

Our values

  • Growth oriented. We invest in people who grow as the company grows. We all should be constantly learning.

  • Humility. Everyone has a lot to give and a lot to learn. We believe in creating an environment where the best ideas win and acknowledging when we are wrong.

  • Customer focused. We have a genuine love for our customers. Customer success is our success.

  • Hack to success. We move fast and take big swings. We always aim for a solution that addresses 80% of the problem in 20% of the time. We make informed bets, launch quickly, and iterate.

 

Why Garage?

  • Our product is something people use everyday to buy the equipment local communities everywhere depend on.

  • We have a talent-dense, high-performance team where everyone joining now has an outsized impact.

  • What we’ve built works. We’re backed by world-class vendors: Y Combinator, Infinity Ventures, Initialized Capital, FJ Labs, and more.

  • You’ll be one of our first 40 employees, operating as a foundational member of the team, partnering alongside the company’s founders.

 

What we offer

  • Competitive salary and stock options

  • 100% covered health, dental and vision insurance (with additional buy-up options)

  • Unlimited paid time off every year (in addition to company observed holidays)

  • Daily lunch & dinner

  • $100/month wellness stipend

  • 401(k) w/ employer match to help save for your future

  • Pre-tax commuter benefits

  • Bi-annual team offsite

  • Relocation assistance

Skills Required

  • Bachelor's degree from an accredited university
  • 4+ years owning meaningful paid acquisition budgets in a high-growth startup or technology company
  • Demonstrated success scaling paid social and paid search programs while maintaining efficiency
  • T-shaped skillset: deep hands-on paid expertise plus ability to own adjacent levers (CRO, partnerships, web experiments)
  • Rigorous measurement skills; able to identify incrementality, design tests, and interpret multi-touch attribution
  • Strong creative instincts and ability to direct high-velocity creative testing and brief creative teams
  • Experience orchestrating landing page and conversion rate optimization tests
  • Ability to operate as a player-coach: manage accounts, lead teammates, and hold vendors accountable
  • Experience scaling marketplace businesses
  • Built and scaled paid accounts from scratch

Garage Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Garage and has not been reviewed or approved by Garage.

  • Wellbeing & Lifestyle Benefits The employee merchandise discount is consistently highlighted as a standout perk for store staff, and some roles advertise daily meals and a monthly wellness stipend. These lifestyle benefits add tangible value alongside base pay.
  • Healthcare Strength Corporate and U.S. tech job listings describe employer-paid medical, dental, and vision coverage with clear summaries in postings. This indicates robust healthcare support for those tracks.
  • Retirement Support Retirement programs with employer matching are called out for eligible roles. This includes 401(k) support in U.S. postings and matched plans noted in corporate materials.

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The Company
HQ: New York City, NY
38 Employees
Year Founded: 2023

What We Do

Garage powers the exchange of critical assets across America’s essential industries. We started with fire departments, where purchasing mission-critical vehicles and equipment used to take months of paperwork, phone calls, and delays. Our agentic platform automates the entire transaction: discovery, payments, freight, paperwork, warranty, and financing. What once took months now takes minutes. In under a year, we’ve expanded to cities and towns in all 50 states and grown revenue more than 10x. Based in New York, we’ve raised $18M from Y Combinator, Initialized Capital, Infinity Ventures, FJ Labs, and other leading investors. We’re moving fast, growing quickly, and just getting started.

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