About Wonderschool
Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace.
The Role
You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning.
What You'll Do
Parent growth
- Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates.
- Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging.
- Understand the demographics of the families we serve and tailor messaging by community, income level, and geography.
Provider growth
- Plan and run weekend events that reach moms, teachers, and aspiring childcare providers.
- Recruit teachers and educators onto the platform through events, social ads, and community partnerships.
- Build repeatable systems for provider recruiting and onboarding so it scales beyond one-off pushes.
Systems and measurement
- Build the systems, playbooks, and measurement infrastructure for growth, not just campaigns.
- Own the numbers: CAC, conversion rates, payback, and unit economics across both sides of the marketplace.
- Work closely with product and engineering on the website and funnel.
Who You Are
- Deeply analytical. You are comfortable with finance concepts and can model CAC, LTV, and payback without help.
- Technically fluent. You understand enough computer science to work well with engineers and reason about how the platform drives conversion.
- Genuinely good with people. You can run an event for moms on a Saturday and enjoy it.
- Strong on social media, both paid and organic, with a track record of campaigns that drove real acquisition.
- Demographically savvy: you know how to adapt messaging across very different communities.
- A systems builder. You would rather build a machine than run the same play twice by hand.
- Hands-on with AI tools and excited to apply them to marketing and the parent experience.
Nice to Have
- Experience at a two-sided marketplace.
- Early childhood education, childcare, or edtech familiarity.
- Experience recruiting educators or similar supply-side audiences.
Skills Required
- Performance marketing and paid social campaign management (paid ads)
- Conversion rate optimization for landing pages and on-platform conversion
- Hands-on use of AI tools to personalize creative and lifecycle messaging
- Funnel analytics and financial modeling (CAC, LTV, payback, unit economics)
- Experience running community or weekend recruiting events and grassroots outreach
- Strong social media skills (paid and organic) with track record driving acquisition
- Ability to collaborate with product and engineering; technical fluency to reason about platform-driven conversion
- Ability to adapt messaging across diverse communities and demographics
- Systems-builder mindset to create repeatable playbooks and measurement infrastructure
- Experience at a two-sided marketplace
- Early childhood education, childcare, or edtech familiarity
- Experience recruiting educators or similar supply-side audiences
Wonderschool Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wonderschool and has not been reviewed or approved by Wonderschool.
-
Healthcare Strength — Employer-paid medical premiums for employees and substantial dependent coverage are highlighted across postings, indicating robust healthcare value. This materially elevates total compensation, especially for those covering families.
-
Leave & Time Off Breadth — The time-off program includes flexible PTO, paid holidays, a winter company shutdown, and recurring mental health days. This provides predictable rest periods in addition to flexible leave.
-
Wellbeing & Lifestyle Benefits — Remote-friendly stipends like home-office setup and monthly Wi‑Fi, plus a monthly wellness/gym reimbursement, are consistently called out in postings. Such perks support day-to-day work and personal wellbeing.
Wonderschool Insights
What We Do
At Wonderschool (www.wonderschool.com) our mission is to ensure every child has access to early education that helps them realize their potential. There is a major shortage of childcare and preschools in the United States and we believe one of the best ways to increase access for families is to help teachers start great child cares and preschools out of their homes. We provide assistance with licensing, setting up a classroom, setting pricing, building a website, matching parents to their program, operating a school day to day, and everything in between. Our goal is to build product to let teachers focus on what they do best – caring for and educating children
