Growth Marketing Head

Job Posted 17 Days Ago Posted 17 Days Ago
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South Jakarta City, Jakarta
Senior level
Fintech • Software • Financial Services
The Role
The Growth Marketing Head will lead growth marketing strategies, focusing on customer acquisition and engagement through digital adoption. The role involves collaborating with business units, executing marketing campaigns, and utilizing data insights to optimize efforts and enhance ROI. It requires cross-functional collaboration to align marketing strategies with product initiatives.
Summary Generated by Built In

Description

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role

We are seeking a dynamic and results-driven Growth Marketing Head to lead and drive growth marketing strategies across our products and mobile app. This role partners closely with business units to design and execute initiatives that fuel customer acquisition, engagement, and transactions (e.g., loans, payments and investments). The ideal candidate will play a key role in driving digital adoption while ensuring product growth across assigned products.

Responsibilities

  1. Growth and Marketing Strategy:
    • Collaborate with business units to design and implement marketing initiatives for customer acquisition and retention.
    • Develop strategies to increase active user base and drive transaction frequency for key products.
  2. Digital Adoption:
    • Lead digital adoption efforts for the mobile app and specific products, driving installs, registrations, and sustained usage.
    • Identify and address barriers to digital engagement, tailoring initiatives for different customer segments.
  3. Campaign Execution:
    • Oversee performance marketing campaigns and customer lifecycle initiatives to meet KPIs.
    • Leverage data insights to optimize acquisition and engagement efforts across channels.
  4. Cross-Functional Collaboration:
    • Partner with product, business development, and customer experience teams to align marketing strategies with product roadmaps.
    • Act as a bridge between marketing and operations to ensure smooth implementation of campaigns.
  5. Data-Driven Decision Making:
    • Use analytics to monitor customer behavior and campaign performance.
    • Generate insights to inform future strategies and enhance ROI.
Requirements
  • Experience:
    • Minimum 8 years of experience in financial services, fintech, or digital-first companies.
    • Proven success in growing digital products or financial services offerings.
  • Preferred Background:
    • Previous business experience in lending products, investment products, or payment products
    • Previous roles in product management, marketing, business development, or sales management.
    • Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.

Top Skills

Analytics
The Company
HQ: Cilandak, Jakarta
1,938 Employees
On-site Workplace
Year Founded: 2010

What We Do

We are a prosperity platform company to harmoniously build a strong economy from the grassroots in order to realize the grassroots communities of technology equity, inclusiveness and sustainability.

We believe prosperity platform is the right solution to deliver high quality digital financial services and to bridge the gap that brings shared prosperity to the World.

Amartha’s Team are highly compassionate people who are impatient to deliver their impacts to alleviate the sufferings of others.

Working at Amartha means you are part of dynamic and compassionate team who make impact on daily basis. It means you sign up for a high-paced environment where everyone is taking part in achieving success and make other people happier.

It also means you wake up every single day energized, and excited of what’s next to be done to help Indonesia and the world a more equitable and prosperous place to live for everyone.

It means you feel special, as whatever you do with Amartha makes a dent in the universe, healing the world a day at a time.

Working at Amartha means you are ready to help and alleviate each other, contribute your best with empathy and passion. As we go long miles, you need a team to achieve your success.

Working at Amartha means you have made a conscious choice to embark on a journey to creating a less painful world. A journey that makes you feel good, that you have contributed to a meaningful work every single day.

Join our impact mission! Check our career page now👉🏼 https://careers.amartha.com/

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