The Role
Crypto.com is expanding into stocks, equities trading, bridging the gap between traditional finance and digital assets. We’re launching a platform that makes it as intuitive to trade equities as it is to trade crypto: starting with a mobile-first experience designed for global retail investors.
We’re looking for a Growth Marketing Hacker to lead the go-to-market strategy, lifecycle programs, and product positioning for this new vertical. You’ll work in close collaboration with product managers and growth to ensure every feature launch, campaign, and user experience is tightly aligned with user needs and business priorities. This is a rare opportunity to help define how the next generation engages with traditional markets.
Key Responsibilities
1. Strategy & Positioning
- Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
- Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs.
- Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
- Work closely with product managers and growth to align product direction with market insights and user behavior.
2. Launch Execution
- Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.)
- Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. UA teams to execute.
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
- Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
3. Customer Insights & Market Intelligence
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
- Track and analyze competitors and emerging fintech trends to stay competitive.
- Feed insights directly into product, growth, and creative strategy.
4. Growth & Retention
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior.
- Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
5. Performance & Reporting
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration.
- Share insights regularly with product, data, and leadership teams to guide growth priorities.
Requirements
- 3-to-5 years of experience in product marketing: ideally stocks/equities background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
- Bonus: Crypto native or familiarity with community-led growth.
Crypto.com Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Crypto.com and has not been reviewed or approved by Crypto.com.
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Fair & Transparent Compensation — Pay is considered market‑competitive in select engineering, product, trading, compliance, and senior roles, with external postings and salary snapshots indicating strong bands in some geographies. Standout offers appear at higher levels, reinforcing that top‑of‑band packages are attainable in certain teams.
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Healthcare Strength — Benefit descriptions include medical, dental, and vision coverage across U.S. roles. Core health insurance is presented as part of a standard modern fintech package alongside other essentials.
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Leave & Time Off Breadth — Benefit materials reference PTO, sick time, and attractive annual leave with additional days for occasions. Time‑off provisions are positioned as a consistent element of the offering, with regional variation.
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The Company
What We Do
Crypto.com was founded in 2016 on a simple belief: it's a basic human right for everyone to control their money, data and identity. Crypto.com serves over 10 million customers today, with the world’s fastest growing crypto app, along with the Crypto.com Visa Card — the world’s most widely available crypto card, the Crypto.com Exchange and Crypto.com DeFi Wallet.
