Growth Marketing Director
Location: New York (Hybrid)
About Swap:
Swap is a leading software provider dedicated to empowering e-commerce brands with innovative, data-driven solutions. Our cutting-edge platform helps online retailers optimise their operations, enhance customer experiences, and drive growth. We are committed to fostering a collaborative and inclusive work environment where creativity and innovation thrive.
About the Role:
We’re looking for a Growth Marketing Director to own Swap’s demand generation and paid media strategy end-to-end — driving measurable acquisition, engagement, and revenue impact. Reporting directly to the CMO, you’ll set the strategic direction, manage budgets, and lead a high-performing, cross-functional team to deliver campaigns that fuel Swap’s pipeline.
This role is equal parts strategist, operator, and innovator — ideal for someone who can zoom out to architect a growth engine and zoom in to execute with precision. You’ll work across paid social, search, programmatic, podcasts, OOH, influencer marketing, and emerging platforms to build a scalable, data-driven growth function.
What You'll Be Doing:
- Own the full growth marketing and paid media strategy — from planning and budgeting to execution, optimisation, and scaling.
- Lead multi-channel demand generation programs across paid social, search, programmatic, audio/podcasts, OOH, influencer, and emerging channels.
- Develop and execute account-based marketing (ABM) strategies to engage and convert high-value B2B prospects.
- Partner closely with Sales and RevOps to ensure seamless lead-to-revenue tracking and GTM alignment.
- Build KPI frameworks, reporting dashboards, and attribution models to measure ROI and inform budget allocation.
- Oversee creative testing, audience segmentation, and messaging strategies to maximise campaign performance.
- Analyse customer and market data to uncover insights, optimise acquisition, and improve retention.
- Stay ahead of industry trends, testing innovative platforms and tactics to keep Swap’s growth engine ahead of the curve.
- Present monthly performance updates, learnings, and strategic recommendations to executive leadership.
Key Requirements:
- 5–8 years of B2B SaaS growth marketing or paid media leadership experience, ideally within commerce, B2B tech, or high-growth startups.
- Proven track record of scaling multi-channel acquisition programs that directly drive pipeline and revenue.
- Deep expertise in demand generation, performance marketing, and ABM best practices.
- Strong analytical skills, comfortable in dashboards and spreadsheets without relying on a data team.
- Experience building campaigns and growth strategies from the ground up in fast-paced environments.
- Highly creative, with a knack for testing new channel features, formats, and creative approaches.
- Skilled at translating data into actionable insights that inform spend, targeting, and creative direction.
- Exceptional communicator and collaborator, adept at building trust with cross-functional stakeholders.
- Organised, self-motivated, and able to manage multiple initiatives simultaneously.
- Growth mindset, curious, experimental, and quick to adapt.
Compensation & Location:
- Compensation contingent on experience; eligible for employee stock option plan.
- Hybrid in New York
Top Skills
What We Do
Swap builds infrastructure to enable global commerce, from our real time tax and duty API, our Universal Catalog to power agentic shopping, our new agentic commerce platform and our full global services network.
The Future of Commerce Starts Here.
🌐 swap-commerce.com
