About Us
Wizard is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust.
The Role
As the Growth Marketing Director you will be responsible for defining and executing the strategy to build our brand and drive usage of Wizard. This is a pivotal role in our growth and you will play a critical party in setting the foundation. You’ll work closely with our CEO and cross functional teams to develop impactful initiatives that resonate with our users. You will be a hands-on leader in a small fast moving startup and balance broad strategic thinking with the ability to dive deep and execute quickly.
Key Responsibilities:
- Lead consumer marketing strategy: Develop and execute the overall consumer marketing strategy focused on building the brand, driving user acquisition and increasing consumer engagement
- Understand our users: Deeply understanding Wizard’s target audience, identifying and segmenting consumers based on their needs, behaviors nad shopping habits. Create tailored marketing strategies and campaigns based on this.
- Create and manage campaigns: Create tailored marketing strategies and campaigns based on your understanding of our users. Collaborate with brand, design and product teams to develop creative content and messaging for activations.
- Drive consumer engagement: Develop and oversee engagement programs like the Wizard Insiders Program, ambassador programs or other community led initiatives to drive word of mouth and long term loyalty.
- Agency and resource management: Be the point person to determine when to scale efforts through agencies or contractors. Lead the coordination of external resources to complement internal initiatives.
- Measure and optimize: Own the tracking and reporting of marketing KPIs and ensure all campaigns are measured, analyzed and optimized for impact.
You
- Seasoned marketing professional with 7-10 years experience in marketing consumer products in the e-commerce space. AI agent experience is a huge plus.
- Demonstrated ability to drive from strategy to developing creative to execution on fast-moving projects
- Strong execution skills and an eye for detail
- Ability to thrive in a small, agile team with a strong sense of initiative and ownership
The expected salary for this role is $182,000 - $208,000 depending on skills and experiences.
What We Do
Wizard AI is powering the future of commerce through conversation. Our full-service B2B solution empowers brands to sell, market, and engage their customers directly via text, resulting in conversion rates 10x higher than ecommerce.
Cofounded by Marc Lore, Wizard is backed by a $50M Series A round led by NEA and Accel, and is on a mission to build the dominant technology in the space. We're hiring the best talent and we'd love for you to join us! We’re proud of our commitment to diversity and inclusivity—and we invest in your career by creating a workplace that values transparency and flexibility, and offers remote/hybrid work options. To learn more about Wizard, review our open roles, or request a demo, visit www.wizard.com. We'd love to hear from you!
