Growth Marketing Director

Posted 5 Days Ago
Be an Early Applicant
New York City, NY, USA
In-Office
160K-250K Annually
Senior level
Fintech • Payments • Software • Financial Services
Arch is a Series B financial technology company that automates the management of private investments.
The Role
Lead and scale Arch’s demand generation across acquisition, expansion, and retention. Build multi-channel growth programs, lifecycle journeys, partner and referral channels, attribution/reporting, and scalable processes while partnering with Sales, Product Marketing, Customer Success, Partnerships, and Marketing Operations to drive measurable pipeline and revenue outcomes.
Summary Generated by Built In
Our Company

Arch is a Series B financial technology company that automates the management of private investments, improving access, understanding, and the human experience of investing across asset classes. 

Private investments such as venture capital, hedge funds, and private equity, make up roughly 25% of the investment universe. Traditionally, investors, advisors, banks, families, and managers track hundreds of investments in complicated spreadsheets, file folders, and busy inboxes. Not only is this tedious and time-consuming, but it is rife with opportunity for manual data entry errors, inconsistent reporting, and lost information. Enter, Arch.

Arch delivers standardized data, documents, and insights in a single platform, avoiding the need to chase information across dozens or hundreds of ‘portals’. Our purpose is to save investors’ time while empowering them to make more informed investment decisions, leading to better financial outcomes. 

We are a fast-growing, dynamic team of 200+, serving over 400 clients, including several of America’s largest banks, families, and financial institutions. We’ve over doubled the size of the company every year since inception and we are looking to hire in all departments as we scale.

The Role

Arch is seeking a Director of Growth Marketing to build and scale our growth marketing engine during a period of rapid growth. Reporting directly to the Head of Marketing, you will own the strategy, execution, and optimization of Arch’s demand generation programs across segments, personas, and channels.

This is a highly impactful role at the intersection of marketing strategy, revenue growth, and customer engagement. You will build the programs, processes, and measurement frameworks that drive acquisition, expansion, and retention across Arch’s customer lifecycle — from generating awareness and demand to nurturing prospects, accelerating pipeline, and supporting customer growth.

You will partner closely with Product Marketing, Sales, Customer Experience, Customer Success, Partnerships, and Marketing Operations to develop coordinated go-to-market programs that reach the right audiences, activate the right channels, and deliver measurable business outcomes.

The ideal candidate is a hands-on builder who has experience creating demand engines from the ground up. You are equally comfortable developing growth strategy, launching campaigns, analyzing performance, and building scalable systems that connect marketing activity to revenue impact.

Your responsibilities will include:
  • Own and execute Arch’s demand orchestration strategy across customer segments, personas, channels, and lifecycle stages

  • Build and scale structured acquisition, expansion, and retention programs that drive pipeline growth and customer engagement

  • Develop multi-channel growth programs across inbound, outbound, lifecycle, partner, and referral channels

  • Partner with Product Marketing to align demand programs with product positioning, launches, and key market moments

  • Build lifecycle marketing programs, including nurture tracks, segmentation strategies, and customer journeys that support acquisition, retention, and expansion

  • Partner with Sales to align marketing campaigns with outbound motions, develop territory-level micro campaigns, and create coordinated go-to-market strategies for high-priority accounts

  • Work closely with the Partnerships team to activate Arch’s partner network as a scalable demand generation channel

  • Develop referral and network-based growth programs that leverage Arch’s existing customer and partner ecosystem

  • Partner with Marketing Operations to build and optimize the marketing technology stack, attribution model, and reporting infrastructure that connects programs to revenue outcomes

  • Build scalable playbooks, processes, and operating rhythms that enable Arch’s growth marketing function to scale

Reach out to us if you have:
  • 8+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related GTM marketing function

  • Deep experience building and scaling B2B demand generation programs, ideally within SaaS, fintech, financial services, or wealth technology

  • A track record of owning growth marketing strategy and execution across multiple channels, segments, and customer lifecycle stages

  • Experience building 0→1 marketing programs, processes, and infrastructure in a fast-growing company environment

  • Demonstrated ability to connect marketing programs to measurable business outcomes, including pipeline creation, revenue impact, and customer expansion

  • Strong analytical skills and experience building attribution models, dashboards, and reporting frameworks to measure marketing effectiveness

  • Experience partnering closely with Sales teams to drive pipeline generation and create aligned go-to-market motions

  • Strong cross-functional collaboration skills with experience partnering with Product Marketing, Revenue Operations, Partnerships, Customer Success, and executive stakeholders

  • A highly organized, detail-oriented approach with strong ownership and follow-through

  • Comfort operating in ambiguity and building scalable systems where processes do not yet exist

  • Experience working with marketing technology platforms such as HubSpot, Salesforce, and marketing automation tools

Bonus Points if you have:
  • Experience in fintech, wealthtech, financial services, or alternative investments

  • Experience building growth programs for enterprise or high-value B2B customers

  • Experience activating referral, partner, or community-driven growth channels

  • Experience scaling marketing programs through a period of rapid company growth

A Note about us:

Most of our full-time roles are based onsite at our New York City office, where our team thrives on in-person collaboration and dynamic teamwork. Being onsite daily enables us to build strong connections, move quickly, and deliver exceptional service to our clients.

For select roles, we are also open to candidates based in Boston. If a role is open to Boston, it will be listed explicitly in the job location.

We encourage applicants who are located in or open to relocating to the listed location to apply and join us in this hands-on, collaborative environment


Some perks of working for Arch include:
  • Strong Team - You’ll be backed by a strong team that consistently exceeds client expectations and ships new products quickly.

  • Your work is high impact - Being part of a small team means you have real responsibility and impact from day one. You'll be involved in discussions that drive the growth and direction of our platform from the very beginning.

  • Product Market Fit - We have strong product market fit, exceptionally low churn, and have grown mostly organically through word of mouth.  

  • Team community and camaraderie - We have enormous trust in each other and always do what we can do to support one another. We're always ready to step in to help.

  • Great office: Our new home at 199 Water Street gives us a beautiful, energizing space to come together as a team, collaborate more easily, and keep building the next chapter of Arch.

  • Lunch is on Us - We’ll keep the team fueled with lunch in the office, whether you’re catching up with teammates, talking through an idea, or just taking a well-earned break.

Skills Required

  • 8+ years of experience in growth marketing, demand generation, lifecycle marketing, or a related GTM marketing function
  • Deep experience building and scaling B2B demand generation programs (preferably SaaS, fintech, financial services, or wealthtech)
  • Track record of owning growth marketing strategy and execution across multiple channels, segments, and lifecycle stages
  • Experience building 0->1 marketing programs, processes, and infrastructure in a fast-growing company
  • Demonstrated ability to connect marketing programs to measurable business outcomes including pipeline creation and revenue impact
  • Strong analytical skills and experience building attribution models, dashboards, and reporting frameworks
  • Experience partnering closely with Sales to drive pipeline generation and aligned go-to-market motions
  • Strong cross-functional collaboration skills with Product Marketing, Revenue Operations, Partnerships, Customer Success, and executives
  • Highly organized, detail-oriented with strong ownership and follow-through
  • Comfort operating in ambiguity and building scalable systems where processes do not yet exist
  • Experience working with marketing technology platforms such as HubSpot, Salesforce, and marketing automation tools
  • Experience in fintech, wealthtech, financial services, or alternative investments
  • Experience building growth programs for enterprise or high-value B2B customers
  • Experience activating referral, partner, or community-driven growth channels
  • Experience scaling marketing programs through rapid company growth

Arch (arch.co) Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Arch (arch.co) and has not been reviewed or approved by Arch (arch.co).

  • Fair & Transparent Compensation Pay is considered competitive for similar roles and fair for the work performed. Compensation is complemented by generous paid time off and additional monetary components like equity and performance bonuses.
  • Healthcare Strength Coverage spans medical, dental, vision, disability, life, and pet insurance, with options like FSAs and wellness initiatives. The breadth of health offerings contributes to a sense of comprehensive protection.
  • Retirement Support A 401(k) plan with company contributions and an ESPP offer strong long-term savings and ownership opportunities. Financial benefits are further reinforced by company equity as part of total rewards.

Arch (arch.co) Insights

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The Company
New York, New York
160 Employees
Year Founded: 2018

What We Do

Arch is an Alternatives Management Platform, streamlining the entire lifecycle of alternative investing — from logging into portals and collecting K-1s to automating capital calls and delivering real-time reporting. With Arch, investors gain on-demand reporting, real-time insights and visibility across their private equity, venture capital, hedge funds, real estate and other private investments. Arch supports $250 billion in private assets across 450 leading allocators, including 150 single family offices, 100 RIAs and multi-family offices, four of the top 20 global banks, seven of the top 20 accounting firms, as well as prominent fund administrators, law firms, and institutions. To learn more or request a demo, visit arch.co/contact. Follow Arch on X (@gotk1s) or LinkedIn or visit us in our New York City headquarters for more information.

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