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Growth Marketing Director DTC Online Training Courses

BluZinc

Growth Marketing Director DTC Online Training Courses

Posted 4 Days Ago

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City of London, London, England, GBR

In-Office

150K-250K Annually

Senior level

Professional Services • Consulting

The Role

Own end-to-end customer acquisition for a premium 12-week D2C online MBA-level program. Design full-funnel strategy, launch paid channels (Meta, Google, LinkedIn), build direct-response assets, optimize email CRM flows, run rapid experiments, and improve CPL/CAC/LTV while collaborating with founders, content, and partnerships to scale global cohorts.

Summary Generated by Built In

Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.

This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.

The Opportunity

We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.

The programme is sold globally in English, with customers in the US, Europe, and the Middle East.

This is a zero-to-one revenue stream, backed by:

• An Inc. 5000 recognised leadership and development company

• Household-name B2B clients

• A high-profile TED Talks partnership

• Strong brand authority, IP, and warm audiences

You will own customer acquisition end-to-end.

Core Responsibilities

• Design and execute the full-funnel customer acquisition strategy

• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn

• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email

• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension

• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure

• Optimise CPL, CAC, and LTV with a commercial growth mindset

• Work closely with founders, content, and partnerships teams, including the TED partnership

You are a strong fit if you have:

• Proven experience launching and scaling a D2C online course or cohort-based programme

• A premium price point experience of $5,000 or higher

• A 12-week or MBA-level programme structure

• Customers or students in the US, Europe, and the Middle East

• Deep hands-on expertise in performance marketing and funnel optimisation

• Strong experience with email CRM and lifecycle marketing

• A commercial, growth-hacker mindset with strong analytical skills

• Comfort operating in startup mode within an established, well-known company

• Fluent English communication (programme delivered globally in English)

Location & Working Style

• Fully remote

• Candidates must be based in the US, Europe, or Dubai / Middle East

• Time-zone flexibility required for global launches

Why This Role Is Different

• You are not supporting marketing — you own revenue

• Rare opportunity to build a premium global D2C education brand

• Clear connection between strategy, execution, and financial upside

• Significant growth potential as the programme scales internationally

Compensation & Performance Model (or local currency equivalent)

Base Salary:

USD $150,000 – $200,000 (dependent on experience, location, and prior launches)

On-Target Earnings (OTE):

USD $180,000 – $250,000+

Performance Incentives:

This role participates directly in the upside created.

• Revenue-based bonus tied to launch performance and cohort revenue

• Incentives linked to CAC, LTV, and funnel efficiency

• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)

• Potential profit-share or long-term incentive plan as the programme scales

Start Date: ASAP

Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.

Skills Required

Proven experience launching and scaling a D2C online course or cohort-based program
Experience with premium price points of $5,000 or higher
Experience with 12-week or MBA-level program structures
Track record acquiring customers in the US, Europe, and Middle East
Hands-on expertise in performance marketing and funnel optimization
Experience launching and scaling paid acquisition across Meta (Facebook/Instagram), Google (Search & YouTube), and LinkedIn
Experience building and optimizing email CRM flows for nurture, launch, cart-close, and ascension
Strong analytical, commercial, growth-hacker mindset focused on CAC, LTV, and funnel efficiency
Proven ability to own end-to-end customer acquisition and revenue responsibility
Fluent English communication skills
Ability to work flexible time zones for global launches (US, Europe, Middle East)
Remote work eligibility and residence in US, Europe, or Dubai / Middle East
Experience creating direct-response assets: landing pages, VSLs, webinars, ad creative
Comfort operating in startup mode within an established company
Experience working with high-profile partnerships (e.g., TED) or similar collaborations
Willingness to participate in revenue-based bonus/incentive structures tied to launch performance

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The Company

6 Employees

Year Founded: 2015

What We Do

BluZinc is a transformational growth consultancy powered by expert people. Founded in 2015, it supports organizations through people strategy, executive recruitment, senior appointments, interim management, and advisory consulting. The firm serves clients across wellness, fitness, fashion, food and beverage, health, supplements, fintech, training, coaching, eLearning, SaaS, and BPO customer services, helping them scale their organizations and leadership capabilities for sustainable growth.