Growth Marketing Director-Communities, Energy & Infrastructure

Job Family:

Marketing Management

Travel Required:

Up to 10%

Clearance Required:

None

What You Will Do:

Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Communities, Energy & Infrastructure (CE&I) sector. This leader will have the opportunity to develop and set the direction for marketing programs aligned to the corporate and sector’s strategic goals and the revenue plans for the CE&I segment which includes the following customer markets: Energy Providers, Federal Civilian Agencies, and State & Local Governments.

Reporting to the CMO and working closely with key stakeholders and executives across the CE&I sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities to maximize the Guidehouse brand. To perform your work, you will collaborate with various teams and agency partners to codevelop and coordinate go-to-market programs aligned around key audiences, their issues and themes, and leverage clear, data-based metrics to optimize audience reach.
This leader must have an understanding of and marketing experience in both commercial and government consulting (federal and state/local) as well as energy and technology – and understand the interplay between our client segments that’s necessary to strengthen communities and shape a more secure resilient future for everyone in this global economy. 

We are looking for a leader who is innovative yet strategic, collaborative and curious about the changes impacting the market globally, driven by a desire to drive growth and deliver impactful work, and a creative problem-solver with a strong business acumen who is a respected consultative marketer.
Your Key Responsibilities
In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting. This leader embraces a growth-focused culture, works collaboratively with segment and sales enablement leaders, and has a focus on driving demand and measurable impact through integrated marketing programs across both commercial and public markets for the Communities, Energy & Infrastructure segment.

How You Will Make A Difference

Responsibilities:

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs while relying on a strong understanding of CE&I priority markets, opportunities, and accounts

• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth

• Develop and execute LinkedIn-focused campaigns to promote the expertise of CE&I and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth

• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets, and executed on budget and on time

• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel

• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows

• Work collaboratively with content strategy team to develop high impact assets (including content and insights that rise above the ‘status quo” narrative) and optimize SEO/SEM, ABM, social and PPC strategies to stimulate engagement and support growth and elevate the brand

• Comply with Marketing department processes, procedures and policies to ensure consistent marketing program execution and brand alignment

• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets

• Collaborate with other service lines and sectors to build integrated campaigns as needed

• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership

• Excellent communication and organizational skills with an ability to shape processes and guidelines where needed to ensure efficient and effective program execution

• Measure, analyze and report on campaign performance to leadership

• Lead a team of one or more direct reports in an environment that fosters growth and builds future leaders

• Proactively engage with stakeholders to complete program deliverables on budget and on time. This would include internal and external communications, website, video, thought leadership, branding, digital marketing, and more

• Manage the CE&I sector marketing budget an accordance with the corporate procurement, branding, compliance and IT policies

• Reflect and steward the Guidehouse mission, vision and values

What You Will Need:

• Minimum Bachelor’s degree in Marketing or related field

• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives

• Demonstrated knowledge of consultancy marketing and related services provided by consulting firms to commercial clients and public sector agencies

• Previous experience working within target markets, state and local government, energy, utilities, and infrastructure.

• Commercial and public sector professional services and consulting experience

• Strong business acumen with critical and analytical thinking skills

• Knowledge of zero-baseline budgeting, priority-based strategic planning, media planning and best practices for multi-channel campaign execution

• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills

• Ability to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences

• Adept at creating impactful go-to-market initiatives to commercialize CE&I expertise and Guidehouse services

• Ability to create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship

• Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally

• Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors

• Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI

• Self-starter and ability to work autonomously in dynamic work environment within a high-growth organization disrupting the market

• Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed

• Poised and confident service-focused professional with ability to interact with various levels of leadership to gain respect and trust

What We Offer You

• Be a transformative leader in a collaborative culture and business model that is focused on helping our clients with some of their most complex issues locally and globally.

• Have the ability to build something new and disruptive as a part of a new consultancy model guided by inspiring leaders and record-setting growth.

• Join an inclusive and dynamic global company who embrace our diversity as our super power.

• Chart your own path to success with the tools, training and flexibility so you can make an impact as a driver of growth.

What Would Be Nice To Have:

• Global brand marketing and communications experience

The annual salary range for this position is $149,000.00-$248,000.00. Compensation decisions depend on a wide range of factors, including but not limited to skill sets, experience and training, security clearances, licensure and certifications, and other business and organizational needs.

What We Offer:

Guidehouse offers a comprehensive, total rewards package that includes competitive compensation and a flexible benefits package that reflects our commitment to creating a diverse and supportive workplace.

Benefits include:

• Medical, Rx, Dental & Vision Insurance

• Personal and Family Sick Time & Company Paid Holidays

• Position may be eligible for a discretionary variable incentive bonus

• Parental Leave and Adoption Assistance

• 401(k) Retirement Plan

• Basic Life & Supplemental Life

• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts

• Short-Term & Long-Term Disability

• Student Loan PayDown

• Tuition Reimbursement, Personal Development & Learning Opportunities

• Skills Development & Certifications

• Employee Referral Program

• Corporate Sponsored Events & Community Outreach

• Emergency Back-Up Childcare Program

• Mobility Stipend

About Guidehouse

Guidehouse is an Equal Opportunity Employer–Protected Veterans, Individuals with Disabilities or any other basis protected by law, ordinance, or regulation.

Guidehouse will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law or ordinance including the Fair Chance Ordinance of Los Angeles and San Francisco.

If you have visited our website for information about employment opportunities, or to apply for a position, and you require an accommodation, please contact Guidehouse Recruiting at 1-571-633-1711 or via email at [email protected]. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodation.

All communication regarding recruitment for a Guidehouse position will be sent from Guidehouse email domains including @guidehouse.com or [email protected].  Correspondence received by an applicant from any other domain should be considered unauthorized and will not be honored by Guidehouse.  Note that Guidehouse will never charge a fee or require a money transfer at any stage of the recruitment process and does not collect fees from educational institutions for participation in a recruitment event. Never provide your banking information to a third party purporting to need that information to proceed in the hiring process.

If any person or organization demands money related to a job opportunity with Guidehouse, please report the matter to Guidehouse’s Ethics Hotline. If you want to check the validity of correspondence you have received, please contact [email protected]. Guidehouse is not responsible for losses incurred (monetary or otherwise) from an applicant’s dealings with unauthorized third parties.

Guidehouse does not accept unsolicited resumes through or from search firms or staffing agencies. All unsolicited resumes will be considered the property of Guidehouse and Guidehouse will not be obligated to pay a placement fee.