As a Merchandising Marketing Manager, you will be the strategic architect of high-impact end-to-end merchandising strategies, designed to create a magical user experience from awareness to conversion, maximizing offer growth on the client Eats platform.
What You’ll Do
- Architect end-to-end merchandising strategies that move users through the full marketing funnel from awareness to purchase.
- Optimize and recommend in-app merchandising surface opportunities to improve the user offer journey to drive industry-leading conversion rates
- Analyze, review and recommend best in class offer structures based on order growth and merchant feasibility and industry best practices
- Partner with Product teams to identify and advocate for UX improvements that enhance the digital shopping experience for future campaigns
- Execute end to end consumer demand campaigns, including audience segmentation, CRM execution and analyzing campaign performance
Basic Qualifications
- 5+ years in marketing strategy, or operations within a high-growth marketplace. Min 2+ years in merchandising specific role
- Strong understanding of merchandising best practices in fast pace online/ in-app environments
- Proven ability to build multi-channel marketing campaigns that integrate in-app surfaces, email, and push notifications.
- Strong analytical expertise in tracking campaign performance through primary growth metrics like sessions, conversion and ROI
Preferred Qualifications
- Experience managing large-scale promotional programs across varying consumer segments.
- Deep understanding of digital merchandising UX, with the ability to benchmark against competitor delivery applications.
- Technical proficiency in identifying product-led growth opportunities, such as improving the checkout or search experience for deals.
- Strategic mindset for cross-platform integration, specifically leveraging Rides or Grocery data to drive Food Delivery demand.
Skills Required
- 5+ years in marketing strategy, or operations within a high-growth marketplace
- Min 2+ years in merchandising specific role
- Strong understanding of merchandising best practices in fast pace online/in-app environments
- Proven ability to build multi-channel marketing campaigns
- Strong analytical expertise in tracking campaign performance
What We Do
Kastech Canada offers significant agile products and services at favorable costs to nearshore and offshore clients. Furthermore, our delivery approach is vital in meeting customer objectives quickly and easily and collaborating with internal teams to avoid missing any milestones. Is your company looking to scale up with the best talent in the world? We have access to elite technology professionals including specialized talent in artificial intelligence, machine learning, data science, data engineering, mobile development, and cloud computing. 𝗔𝗰𝗰𝗲𝘀𝘀 𝗼𝘂𝗿 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝘁𝗮𝗹𝗲𝗻𝘁: * We offer business insights with Nearshore and Offshore capabilities. * Our professionals are available with a minimum turnaround time to meet your requirements. * We ensure to maintain quality first approach. 𝗖𝗼𝗿𝗲 𝗢𝗳𝗳𝗲𝗿𝗶𝗻𝗴𝘀: Leverage the power of our IT outsourcing services, which are customized to your company's needs. We offer services and provide solutions to help your business identify risks and vulnerabilities to improve further or build your organization's competitive business environment. * Empowering our clients to make informed decisions based on actual data and developments. * Assisting in achieving your research goals by offering an array of information. * To ensure that the project continues successfully, we keep in touch with our clients on a regular basis.
