Growth Marketing Analyst

Posted 3 Days Ago
Be an Early Applicant
San Francisco, CA
In-Office
Mid level
Payments • Sales • Software • Financial Services
The Role
The Growth Marketing Analyst will lead experimentation, optimize customer funnels, analyze marketing performance, and drive growth strategies through data-driven insights.
Summary Generated by Built In

San Francisco, Salt Lake City, or New York City

Anrok is the leading AI-driven tax automation platform enabling businesses to expand globally without compliance complexity.

As the digital economy has grown 6x over the last decade, software businesses have gone from not worrying about sales tax to needing to monitor exposure, calculate rates, and file returns across 20+ US states and many countries worldwide. This creates a critical bottleneck for companies that should be able to transact with customers everywhere.

Anrok eliminates this complexity by connecting with billing and payment systems to automate tax monitoring, calculations, and filing end-to-end. Our unified platform handles the ever-changing maze of tax laws at municipal, state, and federal levels—so companies can focus on growth, not compliance.

Our customers include:

  • 40% of Forbes Top 50 AI companies

  • 20% of Forbes Top 100 Cloud companies

  • Top companies like Notion, Anthropic, and Cursor

We're making compliant digital commerce a reality for companies big and small, backed by over $50M from leading investors including Sequoia, Index, and Khosla Ventures.

We are seeking a Growth Marketing Analyst to lead our experimentation framework and drive aggressive growth strategy. This role will own a data-driven testing culture, identify and scale new acquisition channels, and optimize our entire customer funnel to accelerate revenue growth.

In this role, you will
  • Own end-to-end experimentation framework, including quarterly test roadmaps with clear hypotheses, prioritization, execution, and analysis to drive continuous optimization.

  • Identify, test, and scale new acquisition channels across paid, organic, and emerging platforms while rapidly deprecating underperforming initiatives.

  • Conduct funnel analysis to identify conversion bottlenecks and design experiments (A/B tests, multivariate tests) across landing pages, messaging, and user flows to maximize performance.

  • Partner with Marketing & Sales teams to translate experiment learnings into scalable growth strategies and ensure alignment on priorities.

  • Build and maintain dashboards to track key growth metrics including CAC by channel, conversion rates, funnel performance, and experiment velocity.

  • Analyze cohort behavior and channel performance to inform strategic decisions on budget allocation and growth investments.

  • Stay current on growth marketing trends and competitive landscape to identify new testing opportunities.

What excites us
  • Experience in growth marketing, performance marketing, or marketing analytics in B2B SaaS.

  • Proven track record designing and executing successful growth experiments with measurable impact on acquisition and conversion.

  • Strong analytical skills with experience in A/B testing, funnel analysis, and experiment design. Proficiency with analytics tools like Google Analytics, Hubpost, etc.

  • Comfort with SQL and spreadsheet modeling to independently extract, analyze, and present data.

  • Growth mindset with bias toward action, curiosity, and resilience to learn from both successful and failed experiments.

What we offer
  • The equity upside of an early-stage startup with the product-market fit of a later-stage company.

  • Daily lunch and snacks for those working out of our office hubs.

  • Medical, dental, and vision insurance covered 100%.

  • One Medical membership covered, flexible sick benefits, and more.

  • Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.

  • Annual team off-sites and in-person opportunities around our growing Anrok hubs.

  • Home office setup stipend to ensure you have the equipment you need to thrive at work.

At Anrok, we embrace a dynamic and flexible hybrid work environment based out of our growing office hubs - San Francisco, New York City, and Salt Lake City where we collaborate in-person 3 days per week.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Anrok recruiters will only reach out via LinkedIn or email with an anrok.com domain. Any outreach claiming to be from Anrok via other sources should be ignored.

Top Skills

Excel
Google Analytics
Hubspot
SQL
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The Company
HQ: San Francisco, California
60 Employees
Year Founded: 2020

What We Do

Anrok is the modern sales tax solution for SaaS businesses. With Anrok, finance leaders can easily monitor, calculate, and remit tax across any financial stack.


By connecting your invoicing, payment, and employee systems to a single platform for tax compliance, businesses can automate the manual work and reduce unnecessary expenses around sales tax and VAT. Take tracking remote employees for example. With Anrok, you can just click a button and set up alerts for whenever you hire a remote employee in a jurisdiction that taxes your software products.


Based in San Francisco, Anrok is backed by the world's best investors - including Sequoia Capital and Index Ventures.

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