The Role
The Growth Marketer will develop and execute innovative marketing strategies to enhance user acquisition and revenue, leveraging AI and data-driven insights.
Summary Generated by Built In
About AlphaPoint:
AlphaPoint is a financial technology company powering digital asset exchanges and brokerages worldwide. Through its secure, scalable, and customizable white label digital asset trading platform, AlphaPoint has enabled over 150 customers in 35 countries to launch and operate digital asset markets, as well as digitize assets. AlphaPoint and its award-winning blockchain technology have helped startups and institutions discover and execute their blockchain strategies since 2013.
Position Overview
AlphaPoint has set up an AI Lab to rapidly prototype and develop AI-focused applications. We are seeking a highly creative, analytical, and performance-driven Growth Marketer to help promote and develop marketing strategies for the lab’s prototypes and products. You will design, launch, and scale creative campaigns across both digital and non-digital channels; test and refine growth hypotheses; and use data and intuition to drive user and revenue growth. The ideal candidate thrives in a startup environment and has a proven track record of driving rapid user and revenue growth.
Key Responsibilities
Requirements
Preferred Skills
What We Offer
AlphaPoint is a financial technology company powering digital asset exchanges and brokerages worldwide. Through its secure, scalable, and customizable white label digital asset trading platform, AlphaPoint has enabled over 150 customers in 35 countries to launch and operate digital asset markets, as well as digitize assets. AlphaPoint and its award-winning blockchain technology have helped startups and institutions discover and execute their blockchain strategies since 2013.
Position Overview
AlphaPoint has set up an AI Lab to rapidly prototype and develop AI-focused applications. We are seeking a highly creative, analytical, and performance-driven Growth Marketer to help promote and develop marketing strategies for the lab’s prototypes and products. You will design, launch, and scale creative campaigns across both digital and non-digital channels; test and refine growth hypotheses; and use data and intuition to drive user and revenue growth. The ideal candidate thrives in a startup environment and has a proven track record of driving rapid user and revenue growth.
Key Responsibilities
- Own the strategy, execution, and iteration of innovative and scalable growth programs across known and emerging channels.
- Identify and execute new growth opportunities (partnerships, influencer campaigns, referral programs, etc.).
- Explore and experiment with emerging platforms, communities, and distribution channels such as Reddit, Discord, YouTube, events, and out-of-home to reach new audiences.
- Design, run, and analyze rapid A/B and multivariate tests to optimize conversion funnels, landing pages, onboarding flows, and messaging.
- Build dashboards, track core growth metrics, interpret performance data, and turn insights into action to improve acquisition, activation, retention, and monetization.
- Collaborate within AI Labs product, engineering, and design teams to drive user engagement and retention.
- Stay ahead of growth trends, emerging platforms, and competitor tactics; continually iterate on your playbook based on new learnings.
Requirements
- Meaningful hands-on experience (2–5+ years) driving growth through guerrilla, digital, and product marketing; you have conceived and shipped campaigns that moved the needle.
- Proven track record of owning and executing creative and successful marketing campaigns, measuring impact, and iterating to drive user and revenue growth.
- You combine data-driven decision making with strong creative intuition.
- Experience leveraging AI tools to streamline and enhance every aspect of the marketing process.
- Excited to test and implement novel marketing strategies and unproven channels; resourceful in discovering and implementing new tools and products.
- Technically inclined tinkerer, comfortable with marketing automation (skills: n8n, Zapier, HTML, CSS, basic JavaScript).
- Excellent written and verbal communication skills; able to craft compelling copy and narratives and own the content creation process.
- Skilled at creating marketing collateral: decks, one pagers, landing pages, etc.; collaborating with design to produce high-quality assets.
- Fluency with analytics and experimentation tools such as Google Analytics, Mixpanel, Amplitude, or similar.
- Deep understanding of organic growth levers like SEO, social, and community plus paid acquisition; hands-on experience with performance marketing across channels.
- Startup mindset; agile, resourceful, data-obsessed, and outcome-driven.
Preferred Skills
- Experience in B2B / B2C / SaaS / Crypto / AI growth
- Experience in CRO and UX optimization
- Prior involvement in viral, referral, or community‑led growth strategies.
What We Offer
- Competitive compensation
- Equity or stock options (if applicable)
- A culture of autonomy, experimentation, and learning
- Opportunity to make a real impact on company trajectory
Skills Required
- 2-5+ years experience in growth, digital, or product marketing
- Proven track record of executing successful marketing campaigns
- Experience with marketing automation tools
- Excellent written and verbal communication skills
- Fluency with analytics and experimentation tools
- Understanding of SEO and performance marketing
AlphaPoint Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AlphaPoint and has not been reviewed or approved by AlphaPoint.
-
Leave & Time Off Breadth — Unlimited PTO and flexible schedules enable people to take the time needed to recharge. Policies are framed to accommodate personal priorities beyond a traditional 9-to-5.
-
Healthcare Strength — Comprehensive medical, dental, and vision coverage is paired with life insurance and short- and long-term disability. This breadth of protection aims to provide strong health and financial security.
-
Retirement Support — A 401(k) plan with employer matching is provided to help build long-term financial security. Retirement support is positioned as a core element of the total rewards package.
AlphaPoint Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
AlphaPoint is a white-label software company powering crypto exchanges worldwide. Through our secure, scalable, and customizable digital asset trading platform, AlphaPoint has enabled over 150 customers in 35 countries to launch and operate crypto markets, as well as digitize assets. AlphaPoint and its award-winning blockchain technology have helped startups and institutions discover and execute their blockchain strategies since 2013.
