Growth Marketer

Posted 9 Days Ago
Be an Early Applicant
New York, NY
In-Office
30K-70K Annually
Mid level
Information Technology • Software
The Role
Drive pipeline growth in the US market through creative campaigns, generate sales qualified leads, build the brand, and create compelling content for finance leaders.
Summary Generated by Built In

Retire the ERP.

Light exists to replace factory-era ERPs with software that feels alive. Our Smart Financial Platform gives modern, global companies superpowers—automated accounting, real-time reporting, and financial flows that move at the speed of the business.
We build with our customers, ship fast, and obsess over craft. In a short time, Light has gone from idea to the operating core for leading companies like Lovable, Legora, and Keyshot. People don’t just use Light—they enjoy it.
We’re an early team defining a new software category. Think engineers who love debits and credits, designers who care about reconciliation states, and operators who treat finance as a product. If you’re excited to modernize how the world runs money—one workflow at a time—you’re in the right place.
Backed by world-class investors and advised by industry titans, we’re building category-defining products with the freedom to ship ambitiously and own outcomes.
Come help us make Light the global default for next-gen finance.

Visa sponsorship:

  • UK can be considered for exceptional candidates

  • US visa sponsorship is NOT available at this time

This Growth Marketer role

  • Driving pipeline growth in the US market through creative, scrappy campaigns & actions.

  • Generating SQLs via digital campaigns, regional events, and ABM plays that convert into revenue.

  • Building Light’s brand as the go-to end-to-end finance platform for multinationals.

  • Executing regional roadshows, CFO dinners, and community initiatives in NYC, SF, and beyond.

  • Creating and publishing content that resonates with CFOs, finance leaders, and operators in the US market.

  • Partnering with sales to run localized ABM campaigns, gifting, and VIP experiences.

  • Always testing, iterating, and scaling what works fast — from paid ads to unconventional stunts.

  • Be on the ground, conquering the US for Light.

How you fit into the team

Your mission is to accelerate Light’s footprint in the US. Based in New York (or an East Coast hub), you’ll run local campaigns end-to-end while collaborating closely with our EU marketing team. As one of Light’s first US-based marketing hires, you must be able to thrive independently, take initiative, and build momentum without daily hand-holding. You’ll bring challenger energy, love trying new things, and thrive on delivering pipeline in one of the most competitive markets.

Your qualifications could be:

  • 3–5 years in B2B growth/marketing roles, ideally in SaaS or FinTech.

  • You thrive in startup environments where speed, execution, and iteration are daily.

  • Comfortable balancing both “top of funnel” (brand/digital reach) and “bottom of funnel” (ABM, late-stage accelerators).

  • Trust Building: You excel at creating authentic connections that break down resistance to change in risk-averse departments like finance.

  • Challenger Thinking: You've successfully bypassed traditional marketing channels to reach prospects in innovative, attention-grabbing ways.

  • Community Cultivation: You've built engaged communities around complex B2B products that generate organic word-of-mouth and referrals.

  • Thought Leadership Development: You transform product features into compelling visions of the future that inspire finance leaders to take action.

  • Content-to-Conversion Mastery: You create content that doesn't just educate but actually drives qualified leads that sales can convert.

Bonus points:

  • Experience marketing to finance departments or challenging entrenched ERP/finance systems.

  • Event Strategy: You've designed and executed unconventional events that generated MQLs from hard-to-reach decision-makers.

  • US event marketing experience (roadshows, exec dinners, conferences).

  • Track record of ABM campaigns that landed enterprise accounts.

What to expect in our hiring process

  1. Short chat with Alex (Talent)

  2. Take-home challenge

  3. Interview with two future colleagues

    • Discussion on the take-home challenge

    • Getting to know each other

  4. Meet leadership or a few other colleagues

  5. Offer

A few tips to stand out

  • Demonstrate your ability to think beyond conventional marketing tactics with concrete examples of innovative approaches you've implemented.

  • Show us who you are through your application and don't limit yourself to a resume.

  • Be specific. Have numbers to show so you can measure impact? Even better!

  • Most people can say they wanna work in a startup, but why this one? What are your expectations and what do you specifically wanna learn from us?


The good stuff

In addition to being part of a great team and working in a really fun and innovative environment, we offer:

💸 A competitive salary + stock options in our fast-growing start-up.
🍼 Paid parental leave.
🏝 25 days of annual leave + public holidays in the country where you are based.
🥳 Regular socials and company off-sites (last time was Toulouse, next one is in October).
🚀 A huge opportunity for career growth as you'll help shape a market-defining product.

The famous last words

Working at Light means you're embarking on an exciting journey to reshape the future of multinational financial operations. Our cheat-code is that we've built something like this before - and are now doing it again, only better. Our goal is to make global finance effortless and empower companies to make informed decisions.


Join the rocket ship while it's taking off 🚀

Top Skills

SaaS
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The Company
HQ: Copenhagen
56 Employees
Year Founded: 2022

What We Do

Light is the new way to run multinational finances for modern technology companies.

Run AR, AP, expenses, bookkeeping, and financial reporting automatically across all your entities — without the chaos of multiple systems.

Crafted and built by the designers and engineers behind world-class companies like Spotify, X, AWS, Klarna, Google and Shopify, we empower multinational finances with a joyful user experience like no other.

See more at www.light.inc.

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