VIP is seeking an experienced Growth Marketer to join our Marketing Team. The ideal candidate will be both analytical and creative — someone who can build campaigns from scratch, optimize them with data, and collaborate across teams to drive measurable results. Reporting to the VP of Marketing, you’ll drive demand generation and own the strategic execution of multi-channel marketing programs that attract, convert, and retain customers. This role will be a key player in scaling our inbound and outbound efforts through digital campaigns, website optimization and email automation (HubSpot). This role is not responsible for people management.
Position Type: Full Time, Hybrid - will be required to report to our office in Colchester, VT
Starting Pay Range: $75,000 - $80,000
Primary Responsibilities:
- Strategy & Planning
- Influence and execute full-funnel demand generation strategies for multiple audience segments
- Turn campaign planning and calendar scheduling across digital, email, website, and events
- Digital Campaigns
- Launch and optimize integrated digital marketing campaigns (paid social, search, retargeting, display, account-based etc.)
- Partner with content and design to create compelling assets that drive engagement and conversions
- Marketing Automation (HubSpot)
- Build, manage, and optimize automated email workflows and nurture streams
- Segment and maintain marketing lists for personalized communications
- Monitor campaign performance and iterate based on insights
- Website Management
- Own and optimize the marketing website to improve traffic, engagement, and conversions
- Collaborate with design/dev teams to update content and launch landing pages
- Use tools like Google Analytics, Hotjar, and HubSpot to drive data-informed decisions
- Analytics & Reporting
- Track, measure, and report on campaign performance and pipeline impact
- Develop dashboards and KPIs to communicate marketing ROI to stakeholders
- Track against budgets to ensure spend is efficient and effective
Required Qualifications:
- 10+ years of B2B SaaS marketing experience, with a focus on demand gen/growth
- Experience marketing to multiple personas, audience segments, and products within a suite
- Proficient in all things HubSpot
- Strong understanding of digital channels including SEO, AEO, and SEM
- Experience managing or collaborating on website optimization and conversion strategy
- Excellent project management and cross-functional collaboration skills
- Data-driven with a strong grasp of funnel metrics, attribution, budgeting, and reporting tools
Preferred Qualifications
- Experience with tools like Google Analytics, Hubspot Account-based marketing, and Hubspot AI functionality
- Familiarity with sales enablement or partner marketing
- Familiarity with Wordpress or Stripe
Benefits Include:
- Health Insurance
- Vision and Dental Expense Reimbursement
- 401k Match and Employer Contributions
- Life and Disability Insurance
- Health Savings and Flexible Spending Accounts
- Paid Parental Leave
- On-site Child Care Center (VT)
- On-site Fitness Center (VT)
- On-site Health Clinic (VT)
- Discounted Gym Memberships
- Combined Time Off and Floating Holidays
- Flex and Hybrid Schedules
All full time job offers are contingent upon passing a pre-employment drug screening and background check.
Top Skills
What We Do
VIP is the leading technology supplier for brewers, distributors, wineries, soda bottlers, and other companies in the beverage industry. From helping distributors improve their warehouse, delivery, and sales operations, to empowering suppliers to know where their products are and how they’re selling, VIP has the technology and expertise to help these businesses thrive
