Demand Generation Marketer

Key responsibilities:

• Lead Generation Strategy & Execution: Own and drive lead generation efforts through inbound and outbound marketing, ensuring a continuous pipeline of high-quality leads that convert into customers.
• Campaign Execution: Plan, launch, and optimize multi-channel marketing campaigns (paid, organic, email, content) to drive traffic, engagement, and conversions.
• Partner Co-Marketing: Collaborate and execute co-marketing campaigns for partner ecosystems, working with integration partners, technology alliances, and strategic business relationships to expand reach, drive leads, and accelerate adoption.
• Paid Ads Strategy: Build and execute a performance marketing strategy, optimizing Google Ads, LinkedIn, Meta, and other paid channels for maximum ROI.
• SEO-Driven Growth in an AI World: Develop and implement an SEO and content strategy that adapts to AI-driven search trends, leveraging programmatic SEO, AI-generated content, and keyword optimization to increase organic visibility.
• Conversion Rate Optimization (CRO): Experiment with landing pages, G2 customer ratings, messaging, and user flows to improve conversion rates at every stage of the funnel.
• Naming Conventions & Taxonomy: Develop and enforce consistent naming conventions across marketing assets, campaigns, and analytics platforms to ensure tracking, measurement, and scalability.
• Data & Analytics: Track, analyze, and report on key growth metrics, optimizing campaigns and strategies based on performance data.

What we're looking for:

• 3+ years of experience in growth marketing, demand generation, or performance marketing (preferably in SaaS or workflow automation).
• Hands-on experience with Salesforce, Outreach, Google Ads, LinkedIn Ads, Meta Ads, SEO tools (Ahrefs, SEMrush), and marketing automation platforms.
• Strong analytical skills and proficiency in Google Analytics, Looker, or similar data tools.
• Experience executing scrappy, high-impact growth strategies with a test-and-learn mindset.
• Knowledge of AI-driven marketing trends and how they impact search, content, and lead generation strategies.
• A results-driven attitude with a passion for scaling products in a high-growth environment.

Why Join airSlate?

• Opportunity to own and drive growth for airSlate Workflow, an innovative product in the $100+ billion workflow automation market.
• A fast-paced, collaborative environment where experimentation and innovation are encouraged.
• Competitive compensation, flexible work arrangements, and growth opportunities within a scaling organization.