The Role
Lead growth efforts to increase connections between breeders/shelters and pet parents. Scale user acquisition via SEA, SEO and social media; run Google/Meta campaigns; optimize end-to-end funnel (conversions, CTR, CAC, CLTV); use AI marketing tools to automate tasks; collaborate with customer support and partners.
Summary Generated by Built In
HonestDog is out to transform the neglected pet transaction market and bring it to the 21st century. Our mission is to create a world where people and pets live in harmony.
Pets are not a new topic; there are thousands of pet brands, food, toys, and snacks, but no one is tackling the source of the future of pets. So why HonestDog?
Because with HonestDog, we get to build the future of pets. Where should the future of pets come from? Who should they go to? We answer these questions, think from first principles, and combine them with our passion for tech to build THE platform to find and take care of your pet.
We launched the platform in June 2022 and have over 23,000 registered buyers and 2000+ breeders, and we are just getting started!
You can be part of this journey and be a pioneering member of our mission - this responsibility has both its upsides and downsides, but one thing is guaranteed: you will get to do your life’s best work.
Tasks
Your main goal is to increase connections between breeders/shelters and pet parents
* Scale buyers and increase app traffic through SEA, SEO, social media
* Google Ads, Meta Ads, Ahrefs/SEMrush, Instagram/TikTok
* Optimise our E2E funnel to increase revenues (conversions, CTR, CAC, CLTV)
* Automate and optimise AI companions to support you day-to-day
* Be close to customers and partners, supporting customer support and partner updates
Based on what you know about the role 👆, you are the best evaluator to decide if you believe this is a role you will be able to thrive in.
Requirements
Must-Haves
* Fluent in German (C2) & English
* AI proficient with tools related to marketing
* Like to have autonomy, ownership and responsibility from day 1
* At least 2 years hands-on experience running and optimising campaigns (performance, content, or lifecycle), ideally in a startup or for your own projects.
Great-Haves
* You have or had a dog and are knowledgeable about them
Benefits
Main Information
* Location: Fully Remote
* Type: Full-Time
* Start: From now onward
* Scope: 4 day work week - fully flexible working hours
* Compensation: Base + Bonus (depends on country of residence)
* Areas of Responsibility: Growth Marketing
Interview process:
1. Get in touch
2. Get-to-know-you chat with Sufyan
3. Experience Fit - Dive deep into your experiences and portfolio to understand if there is a strong role fit
4. Problem solving session + working together - We’ll do a live working session and solve a real problem together
5. Close the deal
Pets are not a new topic; there are thousands of pet brands, food, toys, and snacks, but no one is tackling the source of the future of pets. So why HonestDog?
Because with HonestDog, we get to build the future of pets. Where should the future of pets come from? Who should they go to? We answer these questions, think from first principles, and combine them with our passion for tech to build THE platform to find and take care of your pet.
We launched the platform in June 2022 and have over 23,000 registered buyers and 2000+ breeders, and we are just getting started!
You can be part of this journey and be a pioneering member of our mission - this responsibility has both its upsides and downsides, but one thing is guaranteed: you will get to do your life’s best work.
Tasks
Your main goal is to increase connections between breeders/shelters and pet parents
* Scale buyers and increase app traffic through SEA, SEO, social media
* Google Ads, Meta Ads, Ahrefs/SEMrush, Instagram/TikTok
* Optimise our E2E funnel to increase revenues (conversions, CTR, CAC, CLTV)
* Automate and optimise AI companions to support you day-to-day
* Be close to customers and partners, supporting customer support and partner updates
Based on what you know about the role 👆, you are the best evaluator to decide if you believe this is a role you will be able to thrive in.
Requirements
Must-Haves
* Fluent in German (C2) & English
* AI proficient with tools related to marketing
* Like to have autonomy, ownership and responsibility from day 1
* At least 2 years hands-on experience running and optimising campaigns (performance, content, or lifecycle), ideally in a startup or for your own projects.
Great-Haves
* You have or had a dog and are knowledgeable about them
Benefits
Main Information
* Location: Fully Remote
* Type: Full-Time
* Start: From now onward
* Scope: 4 day work week - fully flexible working hours
* Compensation: Base + Bonus (depends on country of residence)
* Areas of Responsibility: Growth Marketing
Interview process:
1. Get in touch
2. Get-to-know-you chat with Sufyan
3. Experience Fit - Dive deep into your experiences and portfolio to understand if there is a strong role fit
4. Problem solving session + working together - We’ll do a live working session and solve a real problem together
5. Close the deal
Skills Required
- Fluent in German (C2) and English
- At least 2 years hands-on experience running and optimizing campaigns (performance, content, or lifecycle)
- Experience with Google Ads and Meta Ads
- Experience with SEO tools such as Ahrefs or SEMrush
- Proficiency with AI tools related to marketing
- Comfort with autonomy, ownership, and responsibility from day one
- Experience in a startup or running your own projects (preferred)
- Has or had a dog / domain knowledge about dogs (nice-to-have)
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The Company
What We Do
Honest Dog Company creates veterinary-backed, clean-label supplements for dogs using premium whole ingredients with no fillers, additives, or preservatives. Their mission is to provide natural and effective solutions that enhance the health and happiness of pets, focusing on high-quality nutrition through products like bone broth and digestive aids. They are committed to developing products that ensure dogs receive the nutrition they need.
