Responsibilities
Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
A minimum of 5 years of experience in lifecycle management.
Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
Experience in user segmentation, customer lifecycle management, and A/B testing.
Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
Creative thinking for developing innovative marketing strategies and engaging campaigns.
Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
Skills Required
- Minimum 5 years of experience in lifecycle management
- Experience launching large-scale and targeted campaigns across the user lifecycle
- Proficiency in CRM, lifecycle management, and email marketing/automation
- Experience in user segmentation, customer lifecycle management, and A/B testing
- Strong analytical capabilities in user behavior analysis, retention strategy, data mining, measurement, and analysis
- Creative thinking to develop innovative marketing strategies and engaging campaigns
- Enthusiasm or strong interest in cryptocurrency and blockchain products
- Ability to prioritize ruthlessly, balancing quick wins with long-term strategic bets
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
