Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications.
Since our public launch, we’ve crossed $130M in Annualised Revenue and grown to over 10M users across 190+ countries, who have built 12M+ applications on Emergent. We’re backed by Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.
We’re solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by repeat founders, Olympiad medalists, IIT & IIM alumni, and leaders from Google, Amazon, and Dropbox.
We’re hiring builders who want ownership, speed, and impact at global scale.
The Role:
You’ll build Emergent’s video and programmatic channel from zero. Today our growth runs on search, social, and affiliates; YouTube, CTV, and programmatic is a new channel. You’ll be the first owner: you’ll set the strategy, pick the partners, stand up the stack, prove incrementality, and then scale it into one of our largest acquisition channels. This role works directly with growth leadership and is based in our Bengaluru office, working in-person with the team.
What You’ll Do:
- Own the video and programmatic channel end-to-end: strategy, budget, launch, optimization, and scale, accountable for new subscriptions, CAC, ROAS, and payback
- Build and scale YouTube across every format: TrueView in-stream, in-feed, Shorts, bumpers, Demand Gen, and Masthead, for both prospecting and remarketing
- Launch Connected TV (YouTube on TV screens and CTV inventory through DSPs) and decide where it earns a place in the mix
- Run DSP vendor selection: shortlist and evaluate options (such as DV360, The Trade Desk, Amazon DSP, and specialist CTV platforms), negotiate terms, then set up accounts, audiences, brand safety, and measurement
- Hire and oversee managed-service partners and agencies while we build in-house capability: set goals, review their work weekly, hold them to performance and transparency standards, and plan the move in-house
- Design and run incrementality tests (geo holdouts, conversion lift and brand lift studies, matched-market tests) to prove what the channel actually adds beyond search and social
- Build the measurement framework for upper-funnel spend: view-through and click attribution, MMM inputs, and how video lifts brand search and direct traffic
- Work with the Creative team on video built for each format (6-second bumpers, 15 to 30 second skippables, vertical Shorts, CTV spots), and turn test results into a clear creative brief
- Set up tracking and audiences with the data team: Google Ads and GA4 conversions, GTM, first-party audiences, and DSP pixels
- Report weekly on channel performance and test results, and present recommendations on scaling to leadership
What We’re Looking For:
- 4 to 6+ years in performance or growth marketing, with at least 3 years running YouTube and programmatic at scale (seven figures a month or more)
- Has built or scaled a video or programmatic channel from scratch, not only optimized one that was already working
- Hands-on experience with every YouTube format (TrueView, Shorts, bumpers, Demand Gen, Masthead)
- Has selected, set up, and run at least one major DSP (DV360, The Trade Desk, Amazon DSP, or similar), including contracts, fees, and inventory quality
- Has managed agencies or managed-service partners and knows how to audit their work, fees, and reporting
- Strong grounding in incrementality and measurement: geo holdouts, conversion lift, brand lift, MMM, and the limits of view-through attribution
- Has run video for direct-response goals (subscriptions, sign-ups, installs), not only brand awareness
- Comfortable working directly with data: SQL or a BI tool, cohort metrics such as D0/D7 revenue, payback, and LTV
- Comfortable operating independently as the first owner of a new channel, including coordinating with partners and platforms across time zones
- Based in Bengaluru, or willing to relocate, and able to work from our office
Good to Have:
- Hands-on CTV buying experience, through YouTube or DSP inventory
- Experience at a SaaS, subscription, or consumer-tech company
- Experience across markets (North America, Europe, Asia outside India)
- A genuine willingness to adopt new AI tools and workflows, including AI-generated video, to move faster and keep improving performance
Benefits and Perks:
- Daily Meals: Lunch and Dinner provided
- Family Insurance: 5 Lakhs worth of coverage for you and your family
- Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed
- Flexible Working Hours: Work arrangements that fit your life and commitments
Let’s build the future of software together.
Skills Required
- 4 to 6+ years of experience in performance or growth marketing
- At least 3 years running YouTube and programmatic campaigns at scale, with monthly spend of seven figures or more
- Experience building or scaling a video or programmatic channel from scratch
- Hands-on experience with YouTube TrueView, Shorts, bumpers, Demand Gen, and Masthead formats
- Experience selecting, setting up, and operating a major DSP such as DV360, The Trade Desk, or Amazon DSP
- Experience managing agencies or managed-service partners and auditing their fees and reporting
- Strong knowledge of incrementality and measurement, including geo holdouts, conversion lift, brand lift, MMM, and view-through attribution limitations
- Experience running video campaigns for direct-response goals such as subscriptions, sign-ups, or installs
- Comfort working with SQL or a BI tool and cohort metrics such as D0/D7 revenue, payback, and LTV
- Ability to operate independently as the first owner of a new channel and coordinate across time zones
- Based in Bengaluru or willing to relocate and work from the office
- Hands-on CTV buying experience
- Experience at a SaaS, subscription, or consumer-tech company
- Experience marketing across North America, Europe, and Asia outside India
- Willingness to adopt AI tools, workflows, and AI-generated video
What We Do
Backed by Lightspeed, Y Combinator, Together Fund, and Prosus, Emergent is reimagining how software gets built. Our vision is to democratize development, enabling anyone with an idea to become a creator and making software accessible to a billion people worldwide. Our autonomous coding agents turn plain-language ideas into fully functional applications, tested, version-controlled, and deployable in minutes. What once took weeks now happens with a single click. Enterprises use Emergent to write, maintain, and test millions of lines of code autonomously, cutting development cycles from months to days. Headquartered in San Francisco, we’re led by repeat entrepreneurs with a proven track record of building successful startups, joined by a world-class team of Olympiad medalists, IIT & IIM alumni, and veterans from Google, Amazon, and Dropbox. Together, we’re building at the frontier of AI and systems engineering—shipping daily and setting new standards for AI-driven development. In just 90 days, we scaled to $15M ARR, making us one of the fastest-growing AI startups in the world, with users across 180+ countries. Join us in shaping the future of software development.
