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We're looking for a Growth Manager to join Spotify's SAMEA Growth team within Markets and Subscriptions. You'll help more listeners discover, choose, and stay with Spotify Premium across the Middle East, North Africa, Turkey, Pakistan, and CIS markets (MENAT+).
Working closely with local market teams and colleagues across Marketing, Product, Data, and Commercial, you'll turn growth opportunities into campaigns, experiments, and measurable results. Our team combines local market knowledge, creativity, and data to build meaningful listener experiences and grow Premium subscriptions.
This is a hands-on role for someone who enjoys bringing ideas to life, learning through experimentation, and making things happen. You'll take ownership of growth initiatives across multiple markets, from planning and execution to performance analysis and optimisation, helping shape how Spotify Premium grows across a diverse and dynamic region.
What You’ll Do
- Own the execution of Premium growth initiatives across selected MENAT+ markets, contributing to subscriber and revenue growth.
- Plan, build, and deliver customer relationship management (CRM) and lifecycle campaigns across email, push notifications, and in-app messaging, from initial brief through launch and optimisation.
- Identify opportunities to improve acquisition, conversion, and retention by analysing listener behaviour, campaign performance, and subscription trends.
- Partner with Marketing, Music, and local market teams to bring Premium to life through paid media, artist collaborations, cultural moments, and locally relevant campaigns.
- Collaborate with paid media teams and agencies to deliver effective digital campaigns across social and other channels, managing timelines, briefs, and budgets.
- Design, execute, and evaluate A/B tests across owned and paid channels, translating results into practical recommendations and future growth opportunities.
- Work with Product, Data Science, and Payments teams to identify growth opportunities, test new capabilities, and build evidence that informs product priorities.
- Track performance, communicate insights, and contribute to business cases and shared growth playbooks, using AI-powered tools where relevant to improve analysis, planning, and execution.
Who You Are
- You bring 4+ years of experience in growth marketing, digital marketing, or a related field within a consumer-focused digital business.
- You have hands-on experience building and delivering CRM, lifecycle, and digital marketing campaigns across multiple channels, with a strong understanding of the customer journey.
- You know how to design and evaluate A/B tests, interpret results, and turn insights into meaningful improvements.
- You understand how acquisition, conversion, and retention contribute to subscription growth, and you're familiar with metrics such as customer lifetime value, subscriber acquisition cost, and gross margin.
- You are confident working with analytics platforms, CRM tools, and experimentation frameworks. Experience with SQL and subscription-based businesses would be valuable.
- You are organised and comfortable managing multiple priorities, taking ownership of delivery, identifying challenges early, and finding practical solutions.
- You enjoy collaborating with people across different functions and markets, communicate clearly, and bring curiosity, creativity, and a willingness to learn. You're also comfortable using AI tools to support your work.
- You communicate effectively in English and are proficient in Arabic or Turkish. Knowledge of both languages, or additional proficiency in French, would be an advantage.
Where You’ll Be
This role is based in Istanbul.
We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.
Skills Required
- 4+ years of experience in growth marketing, digital marketing, or a related field within a consumer-focused digital business
- Hands-on experience building and delivering CRM, lifecycle, and digital marketing campaigns across multiple channels
- Experience designing and evaluating A/B tests and interpreting results
- Understanding of acquisition, conversion, retention, customer lifetime value, subscriber acquisition cost, and gross margin
- Experience with analytics platforms, CRM tools, and experimentation frameworks
- Experience with SQL
- Experience with subscription-based businesses
- Strong organizational, ownership, collaboration, communication, creativity, and problem-solving skills
- Effective English communication
- Proficiency in Arabic or Turkish
- Knowledge of both Arabic and Turkish or additional proficiency in French
- Comfort using AI tools to support work
Spotify Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Spotify and has not been reviewed or approved by Spotify.
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Flexible Benefits — Employees consistently praise the total compensation package beyond base salary, highlighting a mix of RSUs, cash incentives, and stipends alongside core pay. The package is described as flexible and customizable through equity choices (e.g., RSUs, options, cash) that can be tailored for long-term wealth building.
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Leave & Time Off Breadth — Time-off offerings are repeatedly highlighted as substantial, including generous vacation, paid sick days, volunteer time, and flexible holidays. These policies are framed as a meaningful part of the overall rewards experience beyond salary.
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Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, life insurance, disability coverage, and mental health support. Additional employer contributions to HSAs are cited as strengthening the overall health and wellness value proposition.
Spotify Insights
What We Do
Spotify transformed music listening forever when it launched in Sweden in 2008. Discover, manage and share over 50m tracks for free, or upgrade to Spotify Premium to access exclusive features including offline mode, improved sound quality, and an ad-free music listening experience.
