The Role
Own the EEA growth campaign engine across affiliate, token listing, Trade & Earn, and product launch campaigns. Translate stakeholder requests into actionable briefs, manage timelines and dependencies, define metrics, evaluate incrementality, coordinate legal compliance under MiCA and MiFID II, and share campaign learnings globally. The role requires fast execution, strong stakeholder management, analytical literacy, budget discipline, and localization expertise across EEA markets.
Summary Generated by Built In
Who We Are
About the role
What you will own
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the role
You will own the EEA growth campaign engine, which mainly comprises of 4 types: Affiliate, Listing, Trade & Earn, and New Product Launches. This is both a coordination and execution role. You will be the single accountable owner who turns a campaign concept into a shipped, measured, and reflected-upon outcome by orchestrating creative, media, lifecycle, BD, KOL ops, product marketing, and legal. The number on the campaign is yours. You drive the outcome.
What you will own
- Affiliate campaigns: Activation pulses on top of the always-on affiliate channel. Coordinated with BD and BD Operations.
- Listing campaigns: New token listing campaigns shipped within 24 hours of listing decisions. Tight loop with Listing PM, legal, comms, BD/KOL Ops, exchange ops.
- Trade & Earn campaigns: Volume incentives, leaderboards, zero fee promos. Built around clear unit economics and incrementality, not vanity volume.
- Launch campaigns: Product and feature launches. Coordinated with product marketing, product team, social team, and lifecycle team.
- Translate fuzzy stakeholder asks into clear campaign briefs that creative, paid, and lifecycle can act on without a six-revision loop.
- Build and own campaign plans with clear gates, dependencies, owners, and dates. Hold stakeholders accountable when slots slip.
- Define success metrics with analytics before launch, not after. Run holdouts where possible. Run reflection sessions within 7 days of campaign close. Publish learnings the team can reuse.
- Navigate MiCA and MiFID II constraints with legal. You will not be the lawyer, but you will know enough to flag the risks early and propose alternatives.
- Be the connective tissue between EEA Growth and Global Campaigns. Localise global playbooks to EEA markets. Push EEA-originated wins back to global for global execution.
- Four to seven years total experience, two-plus years coordinating end-to-end campaigns at a tier 1 regulated crypto exchange (Binance, Kraken, Bitpanda, Coinbase, or similar). You have shipped at least 10 campaigns with named numbers attached. And you have the receipts.
- Fluency in English and German, French, or Dutch.
- Hands-on familiarity with EEA regulator dynamics under MiCA and MiFID II. You have shipped campaigns under regulator review and lived to tell the tales.
- Strong brief-writing muscle. Strong project management muscle with strong stakeholder management across senior and peer levels.
- Analytical literacy: you can read a campaign dashboard, spot the wrong attribution, ask the right question of analytics, and present results to leadership.
- Budget discipline. You understand CAC payback, ROAS, incremental volume, LTV.
- Competitive. You want your campaign on the leaderboard against Global. You want EEA to outperform.
- Crypto-native. You trade. You have a wallet. You know which tokens listed last week and which exchange ran the best campaign around it. You have opinions.
- Detail-oriented. You catch the wrong token contract address in a launch comms draft before legal does.
- Fast. The good campaigns ship within hours of the news, not days.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- Four to seven years of total professional experience
- At least two years coordinating end-to-end campaigns at a tier-one regulated crypto exchange or similar company
- Experience shipping at least 10 campaigns with measurable performance results
- Fluency in English and German, French, or Dutch
- Hands-on familiarity with EEA regulatory dynamics under MiCA and MiFID II
- Experience shipping campaigns subject to regulatory review
- Strong campaign brief-writing skills
- Strong project management and stakeholder management skills
- Ability to read campaign dashboards, identify attribution issues, collaborate with analytics, and present results to leadership
- Understanding of CAC payback, ROAS, incremental volume, and LTV
- Crypto-native knowledge, including familiarity with trading, wallets, tokens, and exchange campaigns
- Ability to localize global campaign playbooks for EEA markets
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
-
Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
-
Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
-
Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
OKX Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
