The Role
Responsible for developing and executing marketing strategies for OKX in Italy, focusing on user acquisition, engagement, retention, and compliance with regulations.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX expanded into new markets including Australia, Brazil, Netherlands, Singapore, UAE and Turkey, with plans to launch in the US.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
About the Opportunity
- Take ownership of all marketing-related issues for OKX Italy
- Develop and implement the company's marketing and growth strategy for Italy, aligned with the company’s overall business objective
- Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving the growth of our user base
What You’ll Be Doing
- Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objective.
- Develop and manage a multi-channel, integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activation.
- Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met.
- Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
- Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
- Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations.
What We Look For In You
- Experience in Marketing/Growth in the Crypto industry.
- Exceptional communication skills in English.
- Inspire and motivate the team and external stakeholders, including partners and investors.
- Strong interpersonal skills.
- Entrepreneurship mentality.
- A passion for crypto and digital assets.
- Organized and experienced with project management or equivalent.
- Fluency in Italian
Nice to Haves
- Relevant experience at a crypto exchange.
- Ability to effectively communicate with local regulators, public agencies, and government representatives.
- Global exposure and cross-culture mindset.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
Notice: All official OKX vacancies are posted on this site. We are not affiliated with other third-party job boards except Linkedin.com, listings on other sites may be inaccurate or outdated. This is the only source of truth for applications.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
Content Creation
Digital Marketing
Project Management
Sem
Seo
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
