The Role
Build and manage OKX’s European influencer program across crypto, fintech, and finance markets. Responsibilities include mapping and ranking influencers, analyzing competitor amplifiers, conducting outreach, negotiating creator deals, developing campaign briefs and localized asset kits, distributing narrative updates, and reporting on reach, engagement, sentiment, and share of voice. The role also coordinates with Growth, Compliance, Legal, Product, Brand, and Affiliate BD teams while ensuring compliance with financial-promotion and disclosure requirements.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
About the Opportunity What You’ll Be Doing
What We Look For In You
OKX Europe is building a local influencer program from zero to hero: a curated roster of Tier 1-2 crypto, FinTech and finance voices in key European markets who drive sentiment, amplify launches, and share our brand narrative. This is a PR and amplification program, not an affiliate channel. You own the roster build, the content operations that keep it fed, and the 24 hour response system that activates it during a sentiment event.
- Map and rank Tier 1 targets per market: top voices from sectors including but not limited to crypto, Fintech, traditional finance, payment and sports, across channels including but not limited to YouTube, X, TikTok, Instagram, podcasts, and Telegram, ranked by verified follower count, excluding anyone already in the Affiliate programme
- Mine competitor amplifiers: identify who consistently amplifies key competitors, their launches, and track top finance/crypto podcast charts per market
- Run direct outreach against the mapped list, manage the inbound portal pipeline
- Acquire and negotiate deals with KOLs.
- Build and maintain brief templates per campaign type: launch, promo push, always-on education
- Maintain a localized asset kit per market: visuals, approved claims, risk warning language, disclosure wording
- Distribute a weekly/monthly/quarterly narrative refresh to the full roster
What you will own
- Local influencer roster build and management
- Content operations infrastructure: brief templates by campaign type, localized asset kits, narrative refresh cadence
- Reporting: impressions, reach, engagement, and positive share of voice (SOV) per market, tied to the goals below
- Must-haves:
- Years running an influencer, or creator program, ideally in crypto, fintech or payments
- Has built a ranked outreach target list from scratch (real follower verification, competitor amplifier mapping), not just inherited or managed an existing spreadsheet of names
- Can negotiate and retain creators on a non-cash-per-conversion basis: this is a sentiment/access/merch/community trade, not an affiliate deal
- Data-driven mindset with experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics.
- Comfortable being measured on SOV, sentiment, and response speed rather than conversion or ROAS
- Native or fluent in at least one EEA market language, plus English
- Existing relationships with crypto/finance YouTubers, X voices, or podcast hosts in at least one key European market is a strong plus
- Decent understanding of local EU financial-promotion and influencer-disclosure requirements; able to ensure all content follows brand and compliance guidelines.
- Strong project management and stakeholder coordination skills, with the ability to work across Growth, Compliance, Legal, Product, and Brand teams.
- A strong team player who collaborates closely with the Affiliate BD teams to identify opportunities to convert high-potential influencers into long-term affiliate partners.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
- The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Skills Required
- Experience running an influencer or creator program, ideally in crypto, fintech, or payments
- Experience building ranked outreach target lists from scratch, including follower verification and competitor amplifier mapping
- Ability to negotiate and retain creators through non-cash-per-conversion arrangements
- Data-driven experience tracking acquisition, engagement, trading volume, ROI, and other performance metrics
- Experience measuring share of voice, sentiment, and response speed
- Native or fluent proficiency in at least one EEA market language and English
- Existing relationships with crypto or finance YouTubers, X voices, or podcast hosts in a European market
- Understanding of EU financial-promotion and influencer-disclosure requirements
- Strong project management and stakeholder coordination skills
- Ability to collaborate across Growth, Compliance, Legal, Product, Brand, and Affiliate BD teams
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
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