We are looking for a Product Marketing Manager to join Findies, a social network for smart shoppers. This is a strategic role where you'll be responsible for building and optimizing quiz funnels to drive user acquisition, engagement, and overall growth.
As we grow within the $1.19 trillion e-commerce industry, your ability to deliver data-driven strategies and experiments will be essential for the successful launch and rapid validation of new marketing hypotheses.
What challenges await you:
- Quiz Funnel Strategy & Execution: Design, launch, and optimize quiz funnels that drive user acquisition and engagement.
- Conversion Optimization: Run A/B and multivariate tests on funnels, creatives, and messaging to maximize signups, CTR, and ROI.
- Market & User Research: Identify user segments, test hypotheses, and refine messaging to align with user motivations.
- Cross-functional Collaboration: Work closely with Product, Design, and Data teams to ensure funnel initiatives align with product experience and business goals.
- Analytics & Reporting: Track funnel performance, analyze user journeys, and present actionable insights to leadership.
- Growth Experiments: Propose, prioritize, and run growth experiments across quiz funnels, landing pages, email campaigns, and retargeting flows.
- Balancing engagement with conversion in quiz funnels.
- Continuously testing and optimizing creative, copy, and user flows at speed.
- Adapting quickly to shifting ad platform algorithms and privacy changes.
- Collaborating cross-functionally in a fast-paced startup environment.
What we value:
- 3+ years of experience in growth marketing, product marketing, or funnel optimization.
- Proven track record of building and optimizing quiz funnels or interactive lead-generation flows.
- Strong understanding of performance marketing (Facebook Ads, TikTok Ads, Google Ads).
- Proficiency with analytics tools (Google Analytics, Mixpanel, Amplitude, or similar).
- Experience with A/B testing and CRO (conversion rate optimization).
- Strong copywriting and messaging skills, especially for quiz-style engagement.
- Data-driven mindset with ability to interpret funnel metrics (CTR, CVR, CAC, LTV).
- Experience owning and executing end-to-end growth or marketing funnel projects.
- Demonstrated ability to increase conversions and optimize customer acquisition.
- Hands-on campaign management and creative testing experience.
- Collaboration with cross-functional teams (engineering, product, design).
- English B2+ proficiency.
- Autonomous, ambitious, proactive, positive, open and easy-going, and empathic personality.
A plus if you have:
- Knowledge of behavioral psychology and gamification techniques.
- Experience working in high-growth startups.
- Experience in building marketing programs from scratch.
- Previous work in scaling a consumer-facing product in the US market.
Join our team!
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What We Do
Genesis is a co-founding company that builds global tech businesses together with outstanding entrepreneurs from CEE. We're one of the largest global app developers. Apps of Genesis companies have been downloaded by more than 400 mn users globally and are used by tens of millions of users monthly. Genesis has co-founded now independent tech companies such as Jiji, BetterMe, Headway. We've launched and are currently developing successful projects such as OBRIO, Universe, AMO, Boosters, and others in our ecosystem. We have one of the best tech teams in Europe. As a result, we're constantly recognized as top IT employees in CEE and Ukraine.
