Growth Manager, CRM & Automation

Posted 17 Days Ago
Be an Early Applicant
San Francisco, CA
In-Office
112K-155K Annually
Mid level
Biotech
The Role
The Growth Manager, CRM & Automation will design and execute email marketing campaigns to enhance patient engagement while ensuring compliance with HIPAA. Responsibilities include analyzing metrics for optimizations, implementing automations, and collaborating across teams to align strategies.
Summary Generated by Built In
About Probably Genetic

Probably Genetic is changing the lives of patients living with severe, complex diseases. Our data platform is used by drug developers and patient advocacy groups to develop and launch treatments for these patients. Our technology discovers undiagnosed patients online, analyzes their disease state using machine learning and at-home testing, and enables compliant communication with patients. In doing so, we help patients access diagnoses, clinical trials, and treatments as early as possible.

We are a tight-knit group of hard-working, ambitious problem solvers united by a mission greater than ourselves. We do well by doing right by patients. We are developing some of the most cutting-edge solutions in healthcare, and our roadmap is packed with innovations in bioinformatics, AI, and drug development. We have built a lean, all-star team to help us bring our vision to life, and we want you to be a part of it.

Probably Genetic has raised multiple rounds of funding from Silicon Valley’s best investors, including Threshold, Khosla, and Y Combinator, and offer competitive salaries, comprehensive benefits, and meaningful early stage equity.

About the role

We are looking for a Growth Manager, CRM & Automation to own Probably Genetic’s email marketing and lifecycle communication strategy. This role will focus on building compliant, impactful email journeys and campaigns that improve patient engagement and program outcomes. You’ll work cross-functionally to design and execute personalized campaigns, leverage automation to scale our impact, and ensure HIPAA compliance is embedded into everything we do.

What you will do
  • Email & lifecycle campaigns: Design, test, and execute end-to-end email campaigns and journeys (batch + sequential) in Iterable.

  • Testing & optimization: Create a culture of continuous testing, analyzing campaign results, and iterating to drive engagement and conversion.

  • Automation & integration: Implement automations through tools like Zapier, webhooks, or APIs to streamline workflows and ensure timely, personalized communications.

  • Compliance & privacy: Build patient-first campaigns with a deep respect for HIPAA requirements and healthcare privacy concerns and sensitivities.

  • Deliver data-driven insights: Track and analyze engagement metrics to identify opportunities, report on performance, and recommend optimizations.

  • Drive cross-functional collaboration: Partner with Growth, Product, and Patient teams to align email journeys with company OKRs and patient needs.

  • Innovate and ideate: Explore and apply AI-driven enhancements to increase personalization, efficiency, and campaign effectiveness.

  • Communication to all levels: translate patient empathy into performance ensuring that our communications are not just effective, but also human, clear, and trustworthy.

Who you are

We are looking for a few specific things that will help you succeed in this role:

  • Experienced in CRM/email marketing, with a preference for healthcare, biotech, wellness technology or other regulated environments.

  • Fluent in Iterable (or similar ESPs), with comfort using APIs, webhooks, and automation tools.

  • Analytical, with the ability to design and interpret A/B tests and campaign reporting.

  • Patient-focused, with an empathetic approach to sensitive healthcare communications.

  • Comfortable in startup environments: resourceful, scrappy, and hands-on.

  • Experience with D2C campaigns and user lifecycle flows.

  • Curious about AI and eager to apply new technologies to improve lifecycle marketing.

  • Comfort with experimentation; you’re quick to test, learn, and pivot based on data.

Some things that are not required, but you will learn on the job:

  • An understanding of rare diseases

  • An understanding of genomics, as well as genetic variants and other unique features of diseases

  • Biopharma business development and relationships, and the unmet needs for drug developers and researchers, especially in the rare disease space

As with all new hires at Probably Genetic, you will also need to be:

  • A good person. We work with some of the most marginalized populations on the planet and empathy is key

  • Patient-focused and motivated to have a lasting, positive impact on humanity

  • Comfortable in a fast-paced, often ambiguous environment with rapid change

  • Action-oriented and excited to build a company from the ground up

The salary range for this role is $112,000-$155,000 annually plus meaningful early stage equity. Actual compensation offered will depend on several factors, including but not limited to: work experience, education, skill level, and/or other business and organizational needs.

This is a hybrid role that will require working on-site 3 days a week (Tuesday, Wednesday, Thursday) in San Francisco.

What we offer at Probably Genetic:
  • An engaging and supportive team all on a mission to improve lives

  • Fair and equitable compensation with competitive early-stage equity grants

  • Generous Flexible Time off policy, that we actually use

  • Parental Leave Benefits (12 weeks for both birthing and non-birthing)

  • Hybrid, flexible work with high-trust and autonomy

  • A bright, inviting, pet-friendly office in Downtown SF near transit

  • A “work from anywhere” policy, up to 4 weeks a year

  • Regular team retreats in exciting destinations

  • Health Benefits including medical, dental, vision, therapy, FSA, and 401k

  • And so much more!

Probably Genetic is committed to fostering a welcoming and inclusive work environment for people of all genders, sexuality, ethnicity, socioeconomic background and life experiences. We urge candidates of all backgrounds to apply. If you require specific accommodations as you interview or consider working with us, please let us know.

Top Skills

APIs
Iterable
Webhooks
Zapier
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The Company
HQ: San Francisco, California
29 Employees

What We Do

Probably Genetic helps undiagnosed rare disease patients find answers to their symptoms in a matter of weeks.

There are over 400 million people worldwide that have a rare disease — more than cancer and HIV patients combined. Half of those patients are currently undiagnosed and half of them are children, and it takes 5-7 years on average for these patients to get a diagnosis. With our system, patients can get answers in a matter of weeks.

Our online Symptom Checker identifies rare disease patients using state-of-the-art machine learning models, gets them tested through our direct-to-consumer genetic testing service, and helps connect these patients to potentially life-saving treatments and advocacy communities. We partner with drug developers to offer sponsored testing programs that allow patients to access genetic testing for little to no cost.

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