The Role
Lead cohort analytics, CLTV and attribution modelling, build user scoring for segmentation, maintain data pipelines and dashboards, define CRM audiences and automation, and produce insight-driven business review decks to drive growth and retention.
Summary Generated by Built In
Paytm Money is building the next generation of wealth management and investment products for India. As a Growth, Process & Data Specialist at the, you will sit at the intersection of analytics, CRM, and growth strategy - owning the data infrastructure and intelligence layer that powers our user acquisition, engagement, and retention campaigns. This is a high-ownership, cross-functional role where you will independently drive cohort analytics, campaign attribution, CLTV modelling, and business review reporting, while acting as the primary bridge between the CRM and Data teams.
Key Responsibilities -
Own end-to-end campaign operations: campaign intake, requirement understanding, audience setup,
communication configuration, QA, launch, monitoring and post-campaign closure
• Translate growth / CRM briefs into clear execution plans covering audience, eligibility, triggers, journeys,
channel, frequency, dependencies, timelines and success metrics
• Manage campaign execution across CRM channels such as Push, WhatsApp, SMS, Email and in-app,
using platforms such as CleverTap / Seller Panel or equivalent
• Partner with Data / Analytics teams to define cohorts, segments, event logic and data requirements; ensure
audience accuracy and campaign eligibility before launch
• Establish rigorous campaign QA and governance covering copy, links, variables, deep links, targeting,
suppression rules, frequency caps, scheduling and tracking
• Own campaign calendars and operating rhythms, prioritising multiple campaigns and ensuring timely
delivery with minimal execution errors
• Monitor live campaigns, identify delivery / targeting / performance issues, coordinate resolution and
maintain campaign health dashboards / trackers
• Drive campaign measurement and post-campaign reporting, including delivery, engagement, conversion,
incremental impact and key learnings; feed insights back into future campaigns
• Coordinate closely with Growth, Product, Analytics, Design, Content, Tech and Compliance / Legal
stakeholders to ensure smooth execution and approvals
• Build scalable SOPs, checklists, templates and automation to improve campaign turnaround time, quality,
consistency and operational efficiency
Who We're Looking For
3–6 years of experience in growth analytics, CRM analytics, or a data specialist role, preferably in fintech, consumer internet, or BFSI Strong hands-on proficiency in SQL & dashboards, with demonstrated experience building cohort analyses, funnel analytics, and behavioural segmentation models Experience with BI and visualisation tools - Looker Studio, Tableau, Power BI, or equivalent - and the ability to build leadership-ready dashboards independently Good understanding of stock markets, investment products (equities, mutual funds, derivatives), and investor behaviour - essential to contextualise growth metrics within Paytm Money's product ecosystem. Proven ability to build and present structured, insight-driven PowerPoint decks for senior stakeholders and business reviews.
Graduate from a reputed institution, or equivalent practical experience in a high-growth startupPrior experience in a fintech or wealth-tech environment with working knowledge of CRM platforms (MoEngage, CleverTap, or similar) is strongly preferred
Skills Required
- 3-6 years experience in growth analytics, CRM analytics, or data specialist role
- Strong hands-on proficiency in SQL and dashboards
- Experience building cohort analyses, funnel analytics, and behavioural segmentation models
- Experience with BI/visualisation tools (Looker Studio, Tableau, Power BI)
- Good understanding of stock markets and investment products (equities, mutual funds, derivatives)
- Proven ability to build and present structured PowerPoint decks for senior stakeholders
- Graduate from a reputed institution or equivalent practical experience
- Prior experience with CRM platforms (MoEngage, CleverTap, or similar)
- Prior experience in fintech, consumer internet, or BFSI environments
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
