This is an exciting opportunity to own and shape the end-to-end customer lifecycle strategy, driving activation, engagement, retention, and reactivation across key customer segments. The role combines strategic ownership with hands-on campaign execution, using data, experimentation, personalisation, and multi-channel CRM to identify and unlock growth opportunities. Working closely with Product, Data, Marketing, Compliance, Risk, and Customer Service, you’ll optimise customer journeys, improve campaign ROI, remove lifecycle friction, and build scalable growth programmes and processes in a fast-moving, regulated environment.
- Own the activation and retention strategy from registration and KYC through first deposit, first trade, repeat activity, dormancy, and reactivation.
- Build segmented customer journeys across push, email, in-app messaging, SMS, incentives, and product experiences.
- Develop onboarding, habit-building, churn-prevention, and win-back programmes for retail, high-value, dormant, and VIP segments.
- Own the lifecycle campaign calendar and manage campaigns end to end: business case, brief, audience, budget, approvals, QA, launch, reporting, and post-campaign review.
- Coordinate CRM, product, content, creative, and promotional campaigns, ensuring clear timelines, ownership, and compliance with UAE requirements.
- Manage incentive economics and campaign ROI, balancing customer value, commercial impact, and operational complexity.
- Use funnel, cohort, and behavioural analysis to identify drop-offs and prioritise the highest-impact opportunities.
- Run hypothesis-led experiments across audience, message, timing, channel, offer, and product experience.
- Partner with Product, Data, Marketing, Compliance, Risk, and Customer Service to remove lifecycle friction and translate insights into roadmap recommendations.
- Build scalable playbooks, dashboards, reporting standards, and operating processes for lifecycle growth.
- 4 - 8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations, with a measurable record of improving activation or retention.
- Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent.
- Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalisation.
- Analytical fluency across funnels, cohorts, dashboards, and campaign ROI; SQL experience is an advantage.
- Strong commercial judgement, project management, and cross-functional stakeholder leadership.
- Excellent English communication skills and comfort operating in a fast-moving, regulated environment.
- Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products.
- Knowledge of the UAE customer and payments landscape; Arabic capability is an advantage.
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-HYBRID
Skills Required
- 4-8 years of experience in lifecycle marketing, CRM, growth, customer engagement, or campaign operations
- Measurable record of improving customer activation or retention
- Hands-on experience with CRM and journey tools such as Braze, CleverTap, Salesforce Marketing Cloud, Iterable, or equivalent
- Strong understanding of segmentation, lifecycle automation, experimentation, campaign measurement, and personalization
- Analytical fluency across funnels, cohorts, dashboards, and campaign ROI
- Strong commercial judgment, project management, and cross-functional stakeholder leadership
- Excellent English communication skills
- Comfort operating in a fast-moving, regulated environment
- SQL experience
- Experience in crypto, fintech, payments, trading, marketplaces, or high-frequency consumer products
- Knowledge of the UAE customer and payments landscape
- Arabic language capability
OKX Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.
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Fair & Transparent Compensation — Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
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Healthcare Strength — Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
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Wellbeing & Lifestyle Benefits — Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.
OKX Insights
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
