The Role
Own the merchant-user growth strategy across acquisition, activation, engagement, retention, and reactivation. Lead lifecycle initiatives, campaigns, propositions, experimentation, and cross-functional execution across Product, Marketing, CLM, Social, Finance, and regional teams. Use customer insights and analytics to improve conversion, transactions, retention, and ROI. Manage senior stakeholder reviews, growth roadmaps, operating rhythms, and high-performing growth teams.
Summary Generated by Built In
About Paytm
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Role Overview
We are looking for a Growth Manager to own the overall growth strategy and business outcomes for our merchant-user ecosystem. The role will drive the journey from new user → activation → engagement → retention → power user, translating merchant insights into propositions, campaigns, and scalable growth initiatives.
Key Responsibilities
- Own the overall user growth strategy, with accountability for active users, engagement, transactions, and incremental business outcomes.
- Define and drive the end-to-end user lifecycle strategy across acquisition, activation, engagement, retention, and reactivation.
- Translate merchant behaviour, customer insights, and data into compelling propositions, gratification constructs, campaigns, and growth interventions.
- Lead integrated execution across CLM, Product, Marketing, Social, Influencer, Regional, and Finance teams.
- Identify and prioritise growth opportunities across user cohorts, lifecycle stages, app journeys, campaigns, offers, and engagement levers.
- Drive continuous experimentation and optimisation to improve conversion, engagement, retention, and transaction frequency.
- Own senior stakeholder reviews, including performance narratives, key risks, business decisions, and forward-looking growth plans.
- Build a strong operating rhythm across teams, ensuring clear ownership, prioritisation, execution quality, and timely delivery.
- Lead and mentor growth leaders/teams while ensuring an integrated roadmap and strong cross-functional collaboration.
Key Success Metrics
- Merchant-to-user conversion
- Active merchant users
- Incremental engagement & transactions
- Activation and lifecycle progression
- Repeat engagement & retention
- Campaign effectiveness and ROI
- Growth roadmap delivery
- Cross-functional execution and stakeholder alignment
Ideal Profile
- 10–12 years of experience in consumer internet, fintech, payments, e-commerce, marketplaces, or other high-scale consumer businesses.
- Strong track record of owning growth/business outcomes at scale.
- Deep expertise across consumer growth, lifecycle/CLM, engagement, retention, campaigns, propositions, and experimentation.
- Strong analytical and commercial orientation with experience managing budgets/P&L and ROI-driven growth initiatives.
- Proven ability to translate customer/merchant insights into scalable growth programs.
- Strong senior stakeholder management and cross-functional leadership skills.
- Experience building and leading high-performing teams in fast-paced, ambiguous environments.
Why join us?
● A collaborative output driven program that brings cohesiveness across businesses through technology
● Improve the average revenue per use by increasing the cross-sell opportunities
● A solid 360 feedback from your peer teams on your support of their goals
● Respect, that is earned, not demanded from your peers and manager
Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!
Skills Required
- 10-12 years of experience in consumer internet, fintech, payments, e-commerce, marketplaces, or other high-scale consumer businesses
- Proven track record of owning growth or business outcomes at scale
- Deep expertise in consumer growth, lifecycle management, engagement, retention, campaigns, propositions, and experimentation
- Strong analytical and commercial orientation
- Experience managing budgets or P&L and ROI-driven growth initiatives
- Ability to translate customer and merchant insights into scalable growth programs
- Strong senior stakeholder management and cross-functional leadership skills
- Experience building and leading high-performing teams in fast-paced, ambiguous environments
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
