The Role
Analyze and optimize growth campaigns across acquisition, retention, engagement, reactivation, and monetization. Conduct funnel and cohort analysis, track campaign KPIs and ROI, support go-to-market planning, evaluate promotional initiatives, and assist with A/B testing. Maintain dashboards and reports, document experiment learnings, and collaborate with product, marketing, and operations teams to improve user adoption and business growth.
Summary Generated by Built In
About Paytm Group:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the Team:
Our Key Offerings are divided into 5 broad categories as follows:
• Entertainment
• Digital Platforms
• CVM Solutions
• Enterprise Services
• Financial Platforms
One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more
Role Overview:
We are looking for a data-driven Growth to support our mobile app and SuperApp ecosystem. The role combines analytical rigor with hands-on execution, focusing on user acquisition, retention, engagement, and GTM strategy optimization. The ideal candidate will be comfortable analyzing campaigns, evaluating go-to-market plans, and identifying actionable opportunities for growth.
Key Responsibilities:
*Growth Analysis & Insights:
-Analyze campaign performance (push notifications, in-app messages, email,
SMS, partnerships) and track conversion KPIs.
-Monitor retention, reactivation, and engagement metrics, including feature
adoption, transaction frequency, and monetization flows.
-Conduct funnel and cohort analyses to identify bottlenecks in user journeys
and growth opportunities.
-Track campaign ROI, cost per acquisition (CPA), activation rate, referral
conversion, and other key growth indicators.
*GTM Strategy Support:
-Assist in designing, executing, and analyzing go-to-market plans for new
features, wallet flows, or app integrations.
-Evaluate the effectiveness of promotional campaigns, incentive programs,
and partnerships in driving adoption.
-Monitor competitive offerings and market trends to optimize GTM timing,
messaging, and channel strategy.
*Campaign Execution & Optimization:
-Support A/B testing and experimentation for messaging, incentives, and
feature launches.
-Recommend optimizations based on campaign performance and user
behavior insights.
-Collaborate with product, marketing, and operations teams to ensure growth
initiatives are aligned with overall strategy.
*Reporting & Documentation:
-Prepare clear, actionable reports highlighting growth insights, GTM
performance, and recommended strategies.
-Maintain dashboards for campaign KPIs, GTM success metrics, and feature
adoption.
-Document learnings from experiments and campaigns for continuous
improvement.
Key Skills & Requirements:
● 2–4 years of experience in Growth, Product Growth, Digital Marketing, CRM,
Lifecycle Marketing, Product Marketing, or a similar role.
● Strong understanding of customer funnels and growth metrics.
● Experience in planning and executing customer campaigns.
● Strong analytical and problem-solving skills.
● Good understanding of customer segmentation and lifecycle marketing.
● Comfortable working with Excel / Google Sheets and dashboards.
● Basic understanding of GA4, Looker Studio, or other analytics tools is
preferred.
● Strong communication and stakeholder management skills.
● Ability to manage multiple projects and deadlines simultaneously.
● Strong ownership and execution mindset.
Skills Required
- 2-4 years of experience in Growth, Product Growth, Digital Marketing, CRM, Lifecycle Marketing, Product Marketing, or a similar role
- Strong understanding of customer funnels and growth metrics
- Experience planning and executing customer campaigns
- Strong analytical and problem-solving skills
- Understanding of customer segmentation and lifecycle marketing
- Proficiency with Excel or Google Sheets and dashboards
- Basic understanding of GA4, Looker Studio, or other analytics tools
- Strong communication and stakeholder management skills
- Ability to manage multiple projects and deadlines simultaneously
- Strong ownership and execution mindset
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The Company
What We Do
Paytm started the Digital Revolution in India. And we went on to become India’s leading Payments App. Today, more than 20 Million merchants & businesses are powered by Paytm to Accept Payments digitally. This is because more than 300 million Indians use Paytm to Pay at their stores. And that’s not all, Paytm App is used to Pay bills, do Recharges, Send money to friends & family, Book movies & travel tickets. With innovations to Financial services & products in pipeline, this is but one of the milestones achieved towards our mission – to bring 500 million unserved and underserved Indians to the mainstream economy.
