The Growth Leader, Risk Services is focused on driving growth of all of the services within Aprio’s Risk Attest and Advisory Services portfolio. These services include IT data security advisory services and certifications such as SOC, ISO, CMMC, PCI, HITRUST, as well as Compliance as a Service and compliance automation.
This role will be responsible for developing and executing strategies and campaigns to drive leads that convert into revenue across the RaaS portfolio to achieve annual revenue targets.
This role will develop deep knowledge of all firm services and the outcomes we deliver for clients, with particular depth across the RaaS portfolio, and will build a working understanding of Aprio’s comprehensive service offering firmwide.
We are looking for a data-driven professional with competence in storytelling and go-to-market, who thinks outside the box. The ideal candidate will have experience in product marketing, GTM, and an understanding of the IT security landscape. This person will be responsible for identifying growth opportunities, optimizing partnerships, developing and executing marketing campaigns, and collaborating with cross-functional teams to drive growth. The role requires analytical skills, a can-do attitude to decision-making and problem solving, and the ability to work in a fast-paced, dynamic environment.
The ideal candidate will work closely with service leaders, product managers and business development to drive the execution of growth strategies with an ultimate focus of enhancing Securitybricks and Aprio’s awareness in the market, increasing pipeline, and driving revenue. This person will play a key role in developing project plans that effectively leverage a cross-functional support team of content developers, digital specialists and industry growth teams to maximize sales opportunities.
Position Responsibilities:
- Develop strategies and drive execution of lead generation campaigns through the full funnel, including PPC advertising, events, partner marketing. Ensure pre- and post-event activities are in place and well executed to drive ROI from each event.
- Actively monitor sales pipeline, ensuring visibility into key metrics of the sales funnel and working to resolve any areas of friction. Assist with timely response to inbound sales inquiries, ensuring pipeline is tracked and kept updated in HubSpot.
- Manage the development of campaign assets such as articles, whitepapers, videos, and website lead capture tools.
- Drive revenue through partner marketing by developing co-branded sales tools and supporting lead generation campaigns such as events, speaking engagements and outbound campaigns.
- Drive awareness and leads via social and news media, developing and implementing social media posts and partnering with Aprio’s media relations team to develop compelling, newsworthy pitches to trade and news media targeting CISOs. This may include developing team members to pitch as speakers at industry events.
- Manage Compliance Automation Growth Leader to support software growth as part of overarching RaaS marketing strategy.
- Lead volume and lead conversions from website, event marketing and partner marketing
- Pipeline and revenue growth of RaaS services
- Event metrics – contacts added, Leads converted to deals and deals closed
- Paid ad campaign lead conversions to deals
- Partner marketing revenue growth
Measurement | Objectives & Key Results:
Qualifications:
- 10+ years of marketing experience.
- Minimum of 3 years marketing B2B services to CISO and other senior IT decision makers.
- Knowledge of GRC/IT Assurance services.
- Proficiency with HubSpot or a comparable marketing automation and CRM platform.
- Demonstrated track record of generating pipeline and revenue through multi-channel campaigns.
- Strong analytical skills and comfort working with funnel metrics and reporting.
- Excellent cross-functional collaboration, project management, and communication skills.
- Bachelor’s degree in marketing or equivalent experience.
Skills Required
- 10+ years of marketing experience
- Minimum of 3 years marketing B2B services to CISO and other senior IT decision makers
- Experience in product marketing and go-to-market (GTM) strategies
- Understanding of the IT security landscape and knowledge of GRC/IT Assurance services
- Proficiency with HubSpot or a comparable marketing automation and CRM platform
- Demonstrated track record of generating pipeline and revenue through multi-channel campaigns
- Strong analytical skills and comfort working with funnel metrics and reporting
- Excellent cross-functional collaboration, project management, and communication skills
- Bachelor's degree in marketing or equivalent experience
Aprio Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aprio and has not been reviewed or approved by Aprio.
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Fair & Transparent Compensation — Pay is generally positioned as competitive and fairly paid across many roles, with clearer benchmarking helped by public job-posted ranges and compensation aggregators.
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Healthcare Strength — Health, dental, and vision coverage is positioned as comprehensive and available from day one for full-time hires, which is stronger than the more typical waiting-period approach.
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Retirement Support — Retirement offerings include a 401(k) with profit sharing and access to FSA/Dependent Care accounts, which can improve total rewards when firm performance supports contributions.
Aprio Insights
What We Do
Aprio is a premier CPA and business advisory firm that advises clients and associates on how to achieve what’s next. Aprio’s associates work as integrated teams across advisory, assurance, tax, outsourcing, staffing and private client services, bringing the best thinking and personal commitment to each client. Across practices, Aprio brings together proven expertise, deep understanding and strategic foresight for industries including Manufacturing and Distribution; Non-Profit and Education; Professional Services; Real Estate and Construction; Retail, Franchise and Hospitality; and Technology and Blockchain. Headquartered in Atlanta, Georgia, Aprio has grown to over 1,000+ team members. To serve clients wherever life or business may take them, Aprio’s teams speak more than 30 languages and work with clients in over 50 countries.
